Do Polls Still Work If People Don’t Answer Their Phones?
SSRS EVP David Dutwin has been quoted in the latest Huffington Post Politics Article
Pollsters face a growing obstacle in gathering Americans’ opinions: getting people to answer their calls. The proportion of people called who answer the survey — in pollster jargon, the “response rate” — has dropped dramatically over the last few decades as Americans have changed how they interact with the world.
Americans’ increasing unwillingness to answer their phones makes conducting telephone polls trickier and more expensive. But whether it also makes surveys less accurate hinges on something called “nonresponse bias” — whether the people who answer polls, as a group, hold different opinions from the ones who don’t.
So far, that hasn’t really been the case.