Effective Zika Coverage

A Guide to Effective Zika Coverage

Do You Really Know the Facts About Zika Virus? View the Latest from APPC Penn

In August 2016, there were more than 1,950 cases of Zika virus in the continental U.S. from travel abroad, and more than 20 cases in Florida likely to have come from infected mosquitoes there. Though most people know Zika is spread by a mosquito and can be sexually transmitted, the Annenberg Science Knowledge (ASK) survey found a lot of misinformation and a lack of urgency:

  • 36% incorrectly think an adult with Zika is likely to die from it
  • 46% incorrectly think Zika always produces noticeable symptoms
  • 57% see themselves at low to moderate risk of infection
  • 70% have not done anything to protect themselves