Luker On Trends

Together, Luker on Trends and SSRS power the ESPN Sports Poll

Since January of 2011, Luker on Trends and SSRS have partnered up to bring ESPN the best the research industry has to offer – high quality data collection and breakthrough strategic intelligence.

The ESPN Sports Poll

Since 1994, the ESPN Sports Poll has formed the foundation for measuring sports fan levels in the United States. With more than 400,000 interviews conducted over 19 years, ESPN Sports Poll provides the longest-running continuous tracking service on sports fans in the U.S.

The ESPN Sports Poll currently tracks interest in 31 different sports, technology engagement, media usage, sports television viewership, attendance behaviors, and sponsorship support. The service plays an integral role in strategic decisions made by top leagues, sponsors, and media organizations in the sports industry.

Data is collected 356 days a year from a nationally representative sample of Americans age 12 and older by SSRS. Interviews are conducted with 1,500 Americans each month via landline and cell phone, and offered in both English and Spanish.

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