SSRS Millennial Omnibus Survey

Representative, Customizable Survey Used to Uncover Millennial Attitudes, Preferences and Purchasing Behavior

Millennials are a driving force in the US population across culture, fashion, technology, entertainment, education and many other important subject areas.

If you’re marketing to Millennials, hear first-hand what they have to say so you can make the most sound business decisions. If you want to better understand Millennials, ask about their attitudes and behaviors around voting, health care, money, and mobility, among many other topics.

Features

  • High-quality, dual frame RDD telephone survey conducted in English and Spanish
  • Begins on the first Wednesday of each month
  • Reaches 1,000 Millennials monthly
  • Breaks Millennials into four subgroups: Young Millennials (ages 18-21), Middle Millennials (22-25), Advanced Millennials (26-30) and Mature Millennials (31-35)
  • Two banners are included as standard deliverables
  • Client has the ability to add custom questions to the core on any topic desired

No coverage issues because we randomly interview on landlines and cell phones, in both English and Spanish

Provides data that are precise and projectable to the national population of those aged 18-35

Dual Frame RDD sample design makes the SSRS Millennial Omnibus ideal for public release and newsmaker studies

Provides a wealth of supplemental data in addition to client-inserted questions

Core Questions Cover Many Topics

  • Cable, TV and Streaming Behavior
  • Financial Independence Level
  • Level of Debt
  • Property Rental or Ownership
  • Political Affiliation & Views
  • Race
  • Religious Affiliation
  • Sexual Orientation
  • Education Level
  • Marital Status
  • Voter Registration
  • Income
  • Parental Status
  • Health Insurance Coverage
  • And More

Additional Omnibus Survey Offerings

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