SSRS Omnibus Survey

A national, weekly, dual-frame bilingual telephone survey designed to meet standards of quality associated with custom research studies

Our Omnibus is a cost-effective way to collect data from a nationally-representative random sample.

The omnibus approach enables clients to share survey costs by combining their questions with other clients’ questions while maintaining exclusivity in their subject area.

Features

  • Each weekly Omnibus wave consists of 1,000 interviews
  • Starts every Wednesday of each week, but often times we run multiple Omnibus surveys per week, a second one starting on Thursday and another on Friday, since demand for the product has grown tremendously
  • We ensure coverage of the growing share of the population that does not answer landline telephones by completing 600 interviews via cell phone each week
  • Interviews in Spanish – a minimum of 35 – allow the sample to better represent the Hispanic population
  • All Omnibus data are weighted to represent the target population in the US
  • Regular partners include researchers from major universities, PR firms, Fortune 500 companies, non-profit organizations and more

Our Methodology

Get an in-depth look at the rigor behind the SSRS Omnibus

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Our Data

See the SSRS Omnibus Data in Action

View Our Infographics

All clients receive full demographic information for all completed interviews including:

  • Gender
  • Age
  • Education
  • Race
  • Geographic information
  • Income level
  • Home ownership
  • Household composition
  • Party identification
  • Political ideology
  • Religion
  • And more…

Additional Omnibus Survey Offerings

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