Tim Pokalsky is an Account Executive whose constant curiosity drives him to take on client research initiatives as his own. He consults clients in the utility, telecom and home/home improvement industries – among others. Every year, Tim oversees tens of thousands of interviews for his clients, helping them turn data results into actionable plans.
In his more than 15 years of market research experience, Tim has had extensive experience conducting large-scale projects for Fortune 100 clients. In his current position, Tim focuses on problem definition, study design, analysis, reporting and the presentation of study results.
Over the past decade Tim’s research has been cited in academic journals, business magazines and on TV. He presented “Telephone and Internet Survey Methodologies – Current and Future Approaches” at the Home Improvement Research Institute’s Spring 2010 Conference.
When Tim is not helping clients with their pressing strategic needs, Tim is working on his other passion – youth sports. Tim is President of the Neshaminy Youth Wrestling Club, where he enjoys helping his children and others developing their skills and love for the sport. Any weekend Tim can be found traveling all around the Mid-Atlantic area, supporting the team as it competes in local, regional and national events.