Sexism in Advertising

About the SSRS Probability Panel

The SSRS Probability Panel is a group of panelists recruited from our high-quality probability sampling frame, the SSRS Omnibus. The SSRS Probability Panel offers the ability to conduct probabilistic surveys in fast time frames at low costs and with multi-modal capabilities. Because the SSRS Probability Panel is sampled and recruited through the SSRS Omnibus, the result is a panel that is highly representative of the U.S. population. And since the SSRS Omnibus is always in the field, we are constantly recruiting — inviting approximately 1,400 online members every month.