SSRS Shares Win With ESPN at ARF David Ogilvy Awards
Celebrates ESPN’s Victory of Award for Excellence in Research-Based Creativity
Media, PA – March 18, 2015 – SSRS, the brand that has been refining research for 30 years, is proud to announce that it was on hand to celebrate with ESPN as it received the prestigious DAVID OGILVY Award from ARF, The Advertising Research Foundation, last night in New York City. Along with several research, data and marketing firms, SSRS worked closely with ESPN to provide survey data that contributed to the creative execution entitled “WHO’S IN?,” an integrated marketing campaign to highlight and promote the first-ever college football playoff system.
The David Ogilvy Awards honor the creative use of research in the advertising development process by research firms, advertising agencies and advertisers. ESPN accepted the Gold Award in the Sports & Entertainment category, and six partners were represented as key contributors to its success: Weiden & Kennedy, SSRS, Langer Research, NowWhat, Global Strategy Group and PointLogic.
For its contribution, SSRS conducted key interviews on a weekly basis via an interactive online survey of 750 respondents aged 12 – 54. Images and videos were presented to respondents to gauge awareness and to measure intent to view on a weekly basis. The survey program was conducted throughout the entire 2014 College Football season. In addition to gathering information about interest in the sport itself, SSRS was integral in helping ESPN and their advertising agency optimize their media plans in terms of markets and timing – ensuring effective weighting of ad dollars during the campaign.
“We are overwhelmingly honored by this accomplishment,” said SSRS President Melissa Herrmann. “For 30 years, we’ve been providing insights to our clients, and now to be honored with an award that carries David Ogilvy’s name – it’s just a thrill. He’s the force that brought research into creativity, and we’re honored to be counted along with all the partner firms on this exciting project for continuing that brilliant tradition.”
Although officially launched in 2014 as a standalone brand, SSRS (www.ssrs.com) has more than 30 years of research expertise in its DNA. Formed from a company called ICR that designed and implemented research solutions for a broad range of clients, SSRS was originally formed to serve academic and policymaker institutions that were interested in methodological rigor. Now, ICR and SSRS have been consolidated into one innovative brand called SSRS. The brand offers a suite of research products and services, including its flagship product, the SSRS Omnibus. Omnibus is a national, weekly, dual-frame bilingual telephone survey that is a cost-effective mode of data collection that represents a true nationally representative random sample. Omnibus is frequently used by researchers from major universities, PR and marketing firms, Fortune 500 companies and media outlets including The New York Times, CBS News and ABC News. SSRS is also a charter member of AAPOR’s Transparency Initiative, which seeks to encourage broader and more effective disclosure of research methods by all organizations with the goal of promoting methodological disclosure.
ABOUT THE ARF DAVID OGILVY AWARDS
The Advertising Research Foundation (ARF) (www.thearf.org) showcases leading and bleeding-edge solutions and evangelizes the leaders that lead them into action. The goal is to yield meaningful, actionable, and indispensable insights that empower professionals to have a true impact on their marketing efforts. THE ARF OGILVY AWARDS, named in honor of the late David Ogilvy, celebrate the critical role of insights that inspire great advertising.
Contact Karin Kowalski for more information about SSRS:
email@example.com or 484-840-4317
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