Inside the complex process of taking America’s political pulse
Our clients from CBS News visited our Allentown, PA interviewing facility and brought a camera crew with them. They interviewed our VP of Public Opinion Research, Eran Ben-Porath, and took video of our interviewers and the site. Here is an excerpt from the story.
“Since 1975, CBS News has done its own polling, but there’s been a sharp rise in the number of polls since 2012.
So who’s actually taking America’s political temperature and how are they doing it? CBS News correspondent Mark Albert went behind the scenes to find out how pollsters measure the constantly shifting views of voters.
Eran Ben-Porath is vice president at SSRS, a national polling firm with an office in a nondescript, one-story building in Allentown, Pennsylvania, where callers persuade voters to share their views on issues, events and candidates.”