New from SSRS EVP and Chief Methodologist, David Dutwin: The Future of Traditional Telephone Research

View his Presentation from the Greater NYC and Philadelphia MRA Joint Chapter Conference Last Week

“The Future of Traditional Telephone Research” Presentation Includes:

  • A Brief Review of Telephone as a Survey Platform: Past and Present
  • Historical Trends
  • Trends in Telephone Dispositions, 1970s to Present
  • Two Metrics: Quality and Cost
  • Quality: Comparisons to Opt-In Panels
  • Quality: Comparison to Present-Day Low Response Rate Telephone vs. High Response Rate Telephone
  • Quality: Data Quality in the Future—Cell Phones
  • Costs: Trend Analysis of Costs in Telephone Surveys

David also recently released a podcast with “The Pollsters”

In the podcast, he talks about response rates, online vs landline vs. cells vs IVR, and more.

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