Using QR Codes to Identify GMOs

Using QR Codes to Identify GMOs

View the latest data from APPC Penn; Survey conducted by SSRS

Will Consumers Use QR Codes to Learn About Genetically Modified Food?

“A new law allows food producers to use digital codes to inform consumers that food contains genetically modified (GM) ingredients. But will consumers use smartphones or in-store readers to scan those Quick Response or QR codes?

Four in 10 Americans say that it is either somewhat or very likely that they would use their mobile phones or in-store scanners to learn whether a product contained GM ingredients, according to a new Annenberg Science Knowledge (ASK) survey by the Annenberg Public Policy Center (APPC) of the University of Pennsylvania and the Department of Human Ecology at Rutgers University. But 21 percent say that it is not too likely that they would do so and 38 percent say that it is not likely at all, the survey found.”

The phone survey, conducted for APPC by SSRS, is part of the Annenberg Public Policy Center’s ASK survey, which focuses on public knowledge about science, including GMOs and Zika virus. The ASK survey is directed by APPC director Kathleen Hall Jamieson and managed by APPC managing director of survey research Ken Winneg.