Study Finds Women Among Childbearing Age Less Likely to Hear of Zika Virus

New Findings from Fors Marsh Group – Interviews Conducted by SSRS

At the forefront of public health news and outreach is the spread of the Zika virus, a mosquito-transmitted disease that has been linked to microcephaly among newborns. The World Health Organization recently declared the Zika virus a global health emergency as more than 4,000 suspected cases have been documented in Brazil alone since October 2015. A new Fors Marsh Group (FMG) Study finds women among childbearing age less likely to hear of Zika Virus.

The recent Fors Marsh Group study found 68% of a nationally representative sample of U.S. adults reported having heard about the Zika virus. As other sources have reported, awareness of the virus has increased meaningfully since the beginning of the year. A concerning finding, however, is that among women of childbearing age, those who were pregnant, or considering becoming pregnant were less likely (51%) than those who were not (80%) to have heard of the Zika virus.

This FMG study was conducted via telephone on the SSRS Omnibus. Interviews were conducted February 10–14, 2016, among a nationally representative sample of 1,018 respondents age 18 and older.