Jeff is a diehard Chicago Cubs and Kansas City Chiefs fan. He also takes immense pride in his Nebraska Cornhusker football team, even if it means suffering a little at times. He serves on the Board of Directors for Montgomery County Little League Baseball in Maryland. In addition to his passion for sports, Jeff is an active mentor in Orbit Startups, an organization working closely with new founders to develop strategies and business plans.
Jeff has worked with leading brands and properties to measure fan experience, media viewership and sponsorship for major sporting events. He has participated in events including the NBA Finals, Australian Open, FIFA World Cup, NBA Playoffs and the Rolex Shanghai Masters.
Jeff co-founded China Sports Voice (CSV), a digital platform of 42,000 sports enthusiasts across China enabling brands to interact directly with fans to glean real-time insights. Prior to CSV, he served as Managing Director, Greater China for The Nielsen Company based in Shanghai, China. He also served in a number of regional and global leadership roles in North America and Central Eastern Europe for TNS, HANSA/BBDO and IPSOS.
Jeff frequently speaks at Industry events about global sports trends, most notably those sponsored by CLSA.