Donté Scott

Senior Vice President, SSRS Sports and Entertainment Group

For the past two decades, Donté has been a leading lifestyle, sports and live event research and analytics specialist.  His vast knowledge of fan experience and valuation paired with familiarity of advertising research and analytic processes have made him a highly reputable name in the industry.

In his role as Senior Vice President of Market Intelligence and Solutions in the SSRS Sports and Entertainment group, Donté develops new products and solutions for existing and prospective SSRS clients.

Prior to joining SSRS, Donté consulted lifestyle and sports clients including Genesco Sports Enterprises and the Detroit Pistons.  He spent three years as the Chief Insights Officer at MarketCast, a sports and entertainment research firm where he managed the product innovation and custom research divisions providing fan experience, sponsorship breakthrough and valuation services to brands, leagues, teams, and property clients.  He also spent eight years at Jack Morton Worldwide serving as senior vice president of research and analytics.  

Fun Fact

Donté is a graduate of the University of Michigan, where he also walked on UM’s Inaugural Big Ten Tournament Championship men’s basketball team.  He is the last “Michigan Man” to score a collegiate basket (in a win over archrival OSU) at St. John Arena, and continues his passion for the game as a high school basketball coach in Detroit, Michigan.