We perform ongoing primary research to measure and track the U.S. population (both in general as well as among sports fans in particular) on a variety of important survey metrics over time, typically using monthly, weekly, or even daily sample management and control.

Studies are conducted via telephone (both landline and mobile) and the internet, in both English and Spanish, to ensure that we reach sports fans of all ages and lifestyles across the country.

SSRS delivers an abundance of critical information and advice to top company strategists, including demographic characteristics, media usage habits, purchase behaviors, brand preferences, and trends in fan attitudes and loyalty.  We help ESPN continue to thrive in the increasingly complex and competitive landscape of multi-platform media services.