Ms. Jarrell has worked in the survey and market research industry for over 25 years. A proven leader, her results-oriented approach and ability to think strategically will drive positive results in diverse business conditions.
In her role as Chief Business Officer at SSRS, Ms. Jarrell designs and manages integration plans and processes to expand the SSRS product and service portfolio. Additionally, she works with the research and account management teams to identify growth strategy opportunities and define implementation plans.
Prior to joining SSRS, Holly was the Head of Product Groups in North America for GfK. She led the firm’s custom research businesses, including Brand and Customer Experience, Data and Insights Integration, Digital Experiences and Social Media, Market Opportunity, and more. Additionally, at GfK, she served as Chief Client Services Officer in the US, heading both the sales verticals and custom research teams, and she was the Group Managing Director of GfK Public Affairs and Corporate Communications. She also led GfK’s Consumer Trends units in the US and UK.
Holly is an elected member of the Market Research Council and past President for the organization. She received her M.A. in public affairs from the University of Connecticut, where she concentrated in survey research.