SSRS Multicultural Research

Experience is invaluable when it comes to multiethnic research, and we have developed time-tested sampling and interviewing strategies that drive results.

Multicultural research is a primary focus at SSRS. Our record demonstrates the breadth of our experience researching multicultural populations and working with our partners to develop innovative sampling and interviewing methods for diverse groups.

Interviewing in multiple languages is a frequent dimension of our work, and we are fully equipped to handle all multilingual interviewing needs, including linguistic translation and cultural adaptation of questionnaires.


  • We have a keen awareness of the issues associated with multicultural research (including differential response biases and varied patterns of response) and the methods required to maximize response and response rates across ethnic populations
  • Relying on prior research experience and knowledge of specific communities, we also craft questions that are most likely to yield meaningful responses
  • Our experience with multicultural research is itself diverse; as the primary research partner for the Pew Hispanic Center, SSRS has conducted yearly studies with the Center since 1999

SSRS has conducted groundbreaking studies of ethnic populations for major media outlets.

Prominent among these are our in-depth studies of African American men and women conducted for The Kaiser Family Foundation and The Washington Post, and our most recent survey on “Race and Reality in America” conducted for The Kaiser Family Foundation and CNN.

SSRS conducted a survey of Muslims and Jews for the Institute for Social Policy and Understanding.

The study investigated the opinions of Muslims and Jews regarding the 2016 U.S. presidential election, the most important issues facing the country, the acceptability of both military and non-military attacks on civilians, and the importance of national and religious identity.

Sub-ethnic studies designed for Harvard

SSRS developed a highly stratified RDD design to provide representative sample sizes of small populations including: Native Americans, Mexicans, Puerto Ricans, Cubans, Chinese, Japanese, Korean, Vietnamese, Filipino, African Americans from Africa, and Caribbean African Americans.

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