Michael T. Jackson Presenting at the 47th Annual MAAPOR Conference

SSRS Director of Data Science Innovation Speaks about Hybrid Samples for Subgroup Estimation

“Turbulent Times: Public Opinion Research in a Changing Landscape”

There have been substantial (and surprising) shifts in both the way our work is conducted and the results of our work. Combined with the fact that this is a midterm election year, our conference theme asks the MAPOR community to consider the innovations and changes that have occurred in survey research in recent years. We encourage abstract submissions on all facets of research related to public opinion, communication, survey research, and their methodologies. Topics may include but are not limited to: questionnaire design; interviewers’ role in data collection; total survey error; politics and public opinion; social media and public opinion; journalism, media, and public opinion; machine learning, big data, and data science; location and geographic information; challenges facing the field due to technological and societal shifts; the ethical use of public opinion and survey data; public opinion on social, economic, and political issues; data collection issues and strategies; qualitative and mixed-method research techniques; cross-cultural research; recruitment, participation, nonresponse; hard-to-reach populations; existing and new methods for collecting data from respondents; and data quality issues.