Account Executive – Consumer & Market Insights
Deb Winneberger has over 25 years of experience executing market research projects for a wide variety of service and product categories. Deb has significant background in designing and conducting omnibus research, usage and attitude studies, brand tracking, legal research for class action suits and trade infringement cases, concept testing, advertising and PR research as well as customer satisfaction and loyalty programs. Her vast knowledge of survey design and methodology and strong attention to customer service has benefited many clients including ESPN, Moen Inc., DIRECTV, Pfizer, Penn State University, Porter Novelli, Amazon.com, Procter and Gamble, AT&T, Time Inc., McNeil, and MasterCard among others.
Deb began her career at The Data Group in the Sampling and Field departments before being promoted to Project Director on the Procter and Gamble account. She quickly moved up to Account Manager of the P&G account, and with a strong attention to detail and a focus on customer service, built the account to be one of the Data Group’s largest and most prestigious clients.
Deb received her B.S in Education with a Minor in Math from Bloomsburg University.
Prior to joining SSRS (then ICR) in 1995, Deb was the owner of a quick print business and an in-home daycare when her children were young.