SSRS Sports & Leisure Research

Examining Trends and Behavior in Sports and Leisure

SSRS has partnered with entertainment leaders and experts in sports and leisure to measure and interpret the trends in the sports industry, as well as the influence of technology on the choices people make when seeking entertainment.

At the heart of this research is the SSRS/Luker on Trends Sports Poll (Formerly the ESPN Sports Poll), utilized by several major retail firms to segment sports fans and design marketing campaigns.

Measures Over 35 Different Sports & Activities

Including viewing, attendance, media, and more. Interviews occur 350 days per year with people ages 12 and up across the entire United States.

The Only Dedicated Insights on Sports in the U.S.

Data is collected using the first and longest-running syndicated tracking study of sports fans in the United States.

Measures Over 35 Different Sports & Activities

Including viewing, attendance, media, and more. Interviews occur 350 days per year with people ages 12 and up across the entire United States.

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