SSRS Acquires Luker on Trends (LoT)

Establishes Unprecedented Expertise in Sports and Leisure Intelligence

Joe Montana said,

“If you aren’t going all the way, why go at all?”

This is our opportunity to go all the way.

“Pairing the unrivaled fandom expertise of the Luker on Trends team with the survey research savvy of SSRS takes relational research to the next level – and provides a product and service offering that no other firm can contend with. Together we’re innovating how to measure American free time through its continuous evolution.”

– Melissa Herrmann, SSRS President

Press Release

With the acquisition, SSRS introduces a dynamic sports and leisure group capable of providing tailored strategic research and intelligence solutions to clients, now backed by more than 25 years of trended data on sports, technology, and free time in general.

Read the Press Release

Sports Business Journal Feature Story

Industry research veteran Rich Luker has bought and resold the sports poll that he founded 25 years ago.

Read the Story

Learn More About the Sports Poll

The Sports Poll covers all sports, all the time. It measures more than 35 different sports and activities, including viewing, attendance, media, and more. Interviews occur 350 days per year with people ages 12 and up across the entire United States.

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