The SSRS/Luker on Trends Sports Poll Measures all sports, all the time.
It measures more than 35 different sports and activities, including viewing, attendance, media, and more. Interviews occur 350 days per year with people ages 12 and up across the entire United States.
Sports Poll in the Press
- The New York Times: After the Grand Slams, Tennis Plots Its Growth Plan
- USA Today: While Hispanic NFL fan base expands, representation on the field among players, coaches still lagging
- The Washington Times: MLB teams, researchers grapple with millennials’ interest in baseball
- The New York Times: What Makes Someone a Fan?
- The New York Times: For Tiger Woods, the Love Is as Big as Ever
- Chicago Tribune: When it comes to initiating kids into Cubs fandom
- ESPN.com: Dale Earnhardt Jr. – Career Notes & Legacy
- ESPN.com: Aaron Judge first rookie to be ranked as favorite MLB player in ESPN Sports Poll
- SportsBusinessDaily.com: Industry standouts lead sports into new era of decision-making
- FinancialTimes.com: Premier League: Football’s game changer
- ESPN.com: Faceless of the Game: Where have all the MLB superstars gone?
- Forbes.com: After Flirting With Failure, Major League Soccer Popularity Now Surging
- SportsBusinessDaily.com: Soccer’s growing reach You’ve heard it before, but has soccer’s time finally arrived in the U.S.?
- WashingtonPost.com: Baseball is struggling to hook kids — and risks losing fans to other sports
- NYTimes.com: Why do boomers love baseball?
- SportsBusinessDaily.com: MLB pushes for united front to boost baseball
- ABCnews.go.com: ESPN Poll: Parents’ Concern Grows Over Kids’ Participation In Sports via ESPN
- BostonGlobe.com: Red Sox stepping up effort to attract kids to the game
- BostonGlobe.com: MLS as Popular as MLB With American Kids, According to Poll
- Forbes.com: The World’s Highest-Paid Soccer Players
- Forbes.com: Women’s College Sports Apparel Sales See Triple-Digit Growth
- Forbes.com: How the NFL Built A 25 Million Person Hispanic Fan Base
- Forbes.com: EA Sports’ FIFA Video Game Helps Fuel Interest In The World Cup
- Forbes.com: How Michael Jordan Made $90 Million In 2013
- Forbes.com: MLS Franchise D.C. United ‘Swipes Right’ With Tinder Partnership
- Fortune.com: The NFL has a plan to recruit more female refs. Will it work?
- Sports Business Journal: For ESPNers, Bulgrin’s contributions go far beyond the numbers
- Seattletimes.com: Soccer in America: Plenty of growth, plenty more to go
- NYTimes.com: Parents, Stop Obsessing Over Concussions
- NYTimes.com: Rabid fans put dallas on itinerary
- WashingtonPost.com: ESPN poll: LeBron James more popular than Kobe Bryant, Steph Curry
- Time.com: This Multi-Billion-Dollar Business Is Trying to Get Your Kid Hooked
Joe Montana said,
“If you aren’t going all the way, why go at all?”
This is our opportunity to go all the way.
SSRS acquired Luker on Trends in July of 2019, establishing unprecedented expertise in sports and leisure intelligence.
“Pairing the unrivaled fandom expertise of the Luker on Trends team with the survey research savvy of SSRS takes relational research to the next level – and provides a product and service offering that no other firm can contend with. Together we’re innovating how to measure American free time through its continuous evolution.”