SSRS Business Insights Panel

An Innovative Solution for B2B Research

SSRS Business Insights Panel Background

SSRS Business Insights Panel is an innovative way to gain business insights in a rigorous and cost-efficient way. The SSRS Business Insights Panel is a nationally representative panel of employed U.S. adults aged 18 or older. This panel is a part of our nationally representative SSRS Opinion Panel.  Panel members are recruited randomly based on Address Based Sample (ABS) design (including Hawaii and Alaska).

Hallmarks of the SSRS Business Insights Panel

  • Cost efficiency and representation: Probability-based recruitment methodology ensures the most representative data. These panelists have agreed to participate in surveys; therefore, we can reach them in a cost-efficient way.
  • Extensive Profile Data: Detailed panelist demographic and occupational data is collected and regularly updated as a part of panel enrollment process.
  • Data quality: Our panel recruitment methodology ensures that all panel members are verified respondents. High level of panel engagement results in our panelists providing rich, high-quality data for B2B research.
  • Target population of interest: Ability to target various groups based on extensive set of employment characteristics including industry, job title and job type (such as Doctors, Nurses, Teachers, Retail Workers, Construction Workers, and many more).

Key Research Applications

  • Cross-sectional surveys of employed adults.
  • Surveys of working professionals targeted by industry, job title and/or other employer characteristics.
  • Qualitative B2B research including recruitment to virtual focus groups and in-depth interviews.
  • Surveys of employed adults that blend probability-based sample with other sample sources (non-probability, vendor lists, etc.).
  • Longitudinal or tracking surveys.

Read the SSRS Business Insights Panel Methodology


Learn More about the SSRS Business Insights Panel

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