SSRS Centers for Excellence and Innovation

Survey Methods and Transparency

Promoting Methodological Advancement Through Rigorous Experimentation, Transparency, Knowledge Sharing, and Public Discourse

SSRS MADS

The SSRS Survey Methods and Transparency Center for Excellence generates thought leadership in the area of survey methods research, with the goal of developing and sharing empirically tested methodological innovations that yield high-quality, reliable, and transparent data on public opinion, social attitudes and human behaviors with the aim of enhancing the public understanding of the role of survey research in democracy and society.

The SSRS Approach

The hallmarks of our approach include rigor, creativity, agility, partnership, mentorship, and transparency. Our experienced team collaborates with clients and thought partners to advance our expertise, provide opportunities for knowledge sharing, and increase intellectual activity at SSRS and in the field at large around the evolving methodological challenges facing survey research.

Quantitative Research Design and Development

Our experienced team of methodologists, data scientists, and researchers collaborate with clients to create sophisticated designs that deliver high-quality insights within real-world budget parameters. We have practical experience with a wide range of modes, sample types, and populations, including rare or special populations who are often underrepresented in survey research.

Learn More About Our Approach >>

Weighting and Calibration

Our team of highly-trained statisticians versed in multiple analytic methods help to turn data into relevant and meaningful insights. Using experimentally-validated design-based and model-based approaches to weighting sample data, we facilitate the generation of accurate and replicable insights.

Learn More About Our Methods >>

Working with Nonprobability and Hybrid Samples

SSRS understands the challenges of conducting research using opt-in and hybrid (probability and nonprobability) sample sources. We also understand the benefits of these samples. Our team helps our clients navigate the complicated nuances of these sample sources and provides tested, quantitative solutions that optimize data quality allowing for the generation of reliable and meaningful insights.

Learn More About Our Approach >>

Data Analytics and Advanced Estimation

Our MADS team is comprised of highly-trained statisticians versed in multiple analytic methods to turn data into relevant and meaningful insights. We understand that data analysis begins with study design. Our methodologists and statisticians are engaged at the beginning of the deign process to ensure the data collected can be analyzed appropriately and that the analysis delivers answers to the questions driving the research.

Learn More About Our Analytics, Intelligence, & Data Science >>

Advanced Methods for Political Opinion and Election Polling

SSRS conducts political opinion and election-related research using a mix of samples, modes, and methods. This mixed-mode approach allows us to reach representative samples of adults and gauge the political environment. Our approach is tailored to address key challenges of modern-day election polling, particularly the risk of differential response rates between Democrats and Republicans and other hard-to-measure nonresponse biases.

Learn More About Our Political & Election Polling >> 

Probability Panel Design and Innovation

When it comes to probability-based panels, innovation is paramount in the every-evolving world of public-opinion research. Whether we are thinking about our own SSRS Opinion Panel or highly scalable, cost-efficient proprietary panels tailored to meet our clients’ needs, our panel methods team is continually developing new ways of recruiting and retaining panelists, collecting rich and actionable data from respondents, and generating meaningful analytic insights.

Learn More About the SSRS Opinion Panel >>

Data Augmentation and Mapping

Leverage the power of auxiliary data to improve data collection and enhance policy-relevant insights. The SSRS Methods, Analytics, and Data Science Team (MADS) utilizes a wide array of geo-demographic data to augment survey data collected through the SSRS Opinion Panel and Address-Based Samples (ABS) to multiply the information available to researchers with limited respondent burden.

Learn More About SSRS ABS Innovations >>

Quantitative Research Design and Development

Our experienced team of methodologists, data scientists, and researchers collaborate with clients to create sophisticated designs that deliver high-quality insights within real-world budget parameters. We have practical experience with a wide range of modes, sample types, and populations, including rare or special populations who are often underrepresented in survey research.

Learn More About Our Approach >>

Weighting and Calibration

Our team of highly-trained statisticians versed in multiple analytic methods help to turn data into relevant and meaningful insights. Using experimentally-validated design-based and model-based approaches to weighting sample data, we facilitate the generation of accurate and replicable insights.

Learn More About Our Methods >>

Working with Nonprobability and Hybrid Samples

SSRS understands the challenges of conducting research using opt-in and hybrid (probability and nonprobability) sample sources. We also understand the benefits of these samples. Our team helps our clients navigate the complicated nuances of these sample sources and provides tested, quantitative solutions that optimize data quality allowing for the generation of reliable and meaningful insights.

Learn More About Our Approach >>

Data Analytics and Advanced Estimation

Our MADS team is comprised of highly-trained statisticians versed in multiple analytic methods to turn data into relevant and meaningful insights. We understand that data analysis begins with study design. Our methodologists and statisticians are engaged at the beginning of the deign process to ensure the data collected can be analyzed appropriately and that the analysis delivers answers to the questions driving the research.

Learn More About Our Analytics, Intelligence, & Data Science >>

Advanced Methods for Political Opinion and Election Polling

SSRS conducts political opinion and election-related research using a mix of samples, modes, and methods. This mixed-mode approach allows us to reach representative samples of adults and gauge the political environment. Our approach is tailored to address key challenges of modern-day election polling, particularly the risk of differential response rates between Democrats and Republicans and other hard-to-measure nonresponse biases.

Learn More About Our Political & Election Polling >> 

Probability Panel Design and Innovation

When it comes to probability-based panels, innovation is paramount in the every-evolving world of public-opinion research. Whether we are thinking about our own SSRS Opinion Panel or highly scalable, cost-efficient proprietary panels tailored to meet our clients’ needs, our panel methods team is continually developing new ways of recruiting and retaining panelists, collecting rich and actionable data from respondents, and generating meaningful analytic insights.

Learn More About the SSRS Opinion Panel >>

Data Augmentation and Mapping

Leverage the power of auxiliary data to improve data collection and enhance policy-relevant insights. The SSRS Methods, Analytics, and Data Science Team (MADS) utilizes a wide array of geo-demographic data to augment survey data collected through the SSRS Opinion Panel and Address-Based Samples (ABS) to multiply the information available to researchers with limited respondent burden.

Learn More About SSRS ABS Innovations >>

SSRS Survey Methods and Transparency Partnerships

The SSRS Centers for Excellence are committed to the advancement of knowledge and best practice. To advance that goal, we have formed intellectual partnerships with academic institutions committed to transparency and rigor in survey research.

Thought Leadership in Survey Methods Research

We develop empirically tested methodological innovations that yield high-quality, reliable, and transparent data on public opinion, social attitudes and human behaviors. Let's talk about our how approach can work for you.

Contact Us Today