SSRS Establishes Unprecedented Expertise in Sports and Leisure Intelligence with Acquisition of Luker on Trends


GLEN MILLS, PA – JULY 29, 2019 – SSRS, a full-service public opinion and market research firm known for its innovative methodologies and optimized research designs, announced today that they have acquired Luker on Trends (LoT).  Luker on Trends specializes in strategic intelligence and research in the sports and leisure industries.  LoT owns and manages the Luker on Trends Sports Poll (formerly ESPN Sports Poll), one of the largest and longest-running behavioral and attitudinal studies in the US.  With the acquisition, SSRS introduces a dynamic sports and leisure group capable of providing tailored strategic research and intelligence solutions to clients, now backed by more than 25 years of trended data on sports, technology, and free time in general.

“We are gaining the unrivaled expertise of the Luker on Trends team, which will greatly expand our analytic and data science capabilities, as well as our footprint in the sports and leisure market,” says Melissa Herrmann, President of SSRS.  “Our relational research service offering is the next step for SSRS in addressing the challenges of the ever-changing survey and market research industry.”

Luker on Trends’ primary focus is understanding how Americans prioritize their free time.  LoT creates intelligence to help clients develop strategies to grow their customer base and increase lifetime value in the face of unprecedented change today. The ESPN Sports Poll (now SSRS/Luker on Trends Sports Poll) was the first representative tracking service on sports fandom. The Sports Poll pioneered measures of sports fandom that are now accepted as industry standards and, beyond its core focus on sports, monitors the evolution of American free time. These data provide a powerful engine to gather insight, create customized data tools, and model proprietary data to clients’ existing databases. The Sports Poll is nationally representative of the population 12 and older, and has been in the field continuously for more than 25 years.

“SSRS has been our trusted research partner for many years. This is the perfect opportunity to expand the capabilities of both organizations, allowing us to provide clients with customized intelligence at a time when both American free time and the research process itself are changing rapidly,” says Dr. Chad Menefee, Senior Partner of Luker on Trends and Executive Director of the Sports Poll.

For more information on SSRS and the LoT acquisition, view the feature story in today’s Sports Business Journal. Read More>>

About SSRS:

SSRS is a full-service market and survey research firm managed by a core of dedicated professionals with advanced degrees in the social sciences. Service offerings include the Omnibus Survey, SSRS Opinion Panel and other Online Solutions as well as custom research programs – all driven by a central commitment to methodological rigor. The SSRS team is renowned for its multimodal approach, as well as its sophisticated and proprietary sample designs. Typical projects for the company include complex strategic, tactical and public opinion initiatives in the US and in more than 40 countries worldwide. SSRS is research, refined. Visit for more information.

Contact Karin Kowalski for more information about SSRS: or 484-840-4317

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