SSRS Small Business Omnibus Survey

Helping companies reach small businesses quickly and cost-effectively

SSRS Small Business Omnibus Survey Features

Each quarter a representative sample of small business owners and operators from small companies with less than 100 employees are surveyed online using a national web panel.

500 surveys are conducted each February, May, August and November and span a two week field period.

Each SSRS Small Business Omnibus Survey is Composed of Two Distinct Parts

The first part is the series of inserts containing proprietary questions. 

Because of the broad range of subjects in any particular wave, an appropriate transitional statement introduces each section to ensure complete respondent understanding and attention.  Placement of each insert is determined by overall question flow.

The second part of the questionnaire includes firmographic/ classification data:

  • Number of employees
  • Type of business
  • Number of locations
  • Involvement in e-commerce
  • Annual revenues
  • Census Region and Division

SSRS Small Business Omnibus Survey Methods

Survey Programming

The study is programmed following best practices of web survey programming and responsive design (maximizing data quality no matter what device upon which the survey is completed). Other measures are included to enhance the data quality such as including speed traps and review of all open end responses for thoughtful responses.

Sample Design & Weighting

Targets are established for interviewing based on 1) number of employees, 2) type of business, and 3) region.  The targets for number of employees are a stratification of the sample across four employee range groups.  The targets for type of business and region are in proportion to the universe.  In the end, the results are weighted and balanced by these three variables to reflect the universe of small businesses.


The weighted data is tabulated under a single banner with cells analyzing various firmographics such as number of employees, type of business, number of locations, involvement in e-commerce, annual revenues, and region. The results are tested with significant differences noted at the 95% level of confidence or higher.

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