Tokyo Olympics Could Play Critical Role in Winning Back Americans Who Lost the Most Sports Interest During COVID

At a moment when people are questioning whether we should have the Olympics, the games could play a pivotal role in bringing Americans together – especially those who have lost the most interest in sports during the pandemic.

About the SSRS Omnibus

The SSRS Omnibus is a national, weekly, dual-frame bilingual telephone survey designed to meet standards of quality associated with custom research studies. Our Omnibus is a cost-effective way to collect data from a nationally-representative random sample. The omnibus approach enables clients to share survey costs by combining their questions with other clients’ questions while maintaining exclusivity in their subject area.

SSRS/LoT Sports Poll

The SSRS/Luker on Trends Sports Poll is more than a data tool. It places a greater emphasis on intelligence serving the strategic direction of sports, including properties, media, and brands.  It focuses on building lifetime values for fans and sustaining their hearts. This means understanding what drives avidity, what sustains it over time, and what threatens it the most.  This cutting-edge research maximizes revenues with existing fans today.

SSRS Infographics

SSRS does short studies on unique and timely topics to demonstrate the power and breadth of our research services. The studies use our portfolio of survey options, including the SSRS Omnibus, the SSRS Probability Panel, the SSRS Millennial Omnibus and more. Each study is packaged in an infographic that summarizes the findings and delivers the bottom lines. View our most recent infographics.