When Nicole isn’t immersed in research projects, she is likely planning her next trip to Disney World, juggling her two Girl Scout troops, or listening to yet another audiobook. She has a passion for history, a love of baking (that far outweighs her actual skills), and a Cricut hobby that has produced in more custom t-shirts than anyone could ever need.
With over 20 years of experience, Nicole has led a wide range of domestic and international market research studies, overseeing everything from methodology design and questionnaire development to tabulation and analysis. She loves transforming research objectives into studies that provide clear, actionable insights. Nicole particularly takes pride in managing Edison Research’s Infinite Dial studies, which started measuring consumer usage of and trends in digital media platforms in the U.S. since 1998 and have since expanded to Australia, Canada, Germany, New Zealand, South Africa, and the UK.
A graduate of The College of New Jersey with a degree in Communications, Nicole brings her strong passion for learning to every research project she leads. Dedicated to community service, Nicole also coordinates opportunities for Girl Scouts in her hometown of Hillsborough, NJ, where she lives with her husband and two daughters.