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SSRS is a full-service survey and market research firm, managed by dedicated professionals with advanced degrees in the social sciences.
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- The Turn to Address-Based Sampling
- Big Data Insights and Predictive Analytics
- Nonresponse and Bias Trends in Telephonic Probability Samples
David Dutwin, SSRS EVP, examines the history of Address-Based Sampling, as well as its advantages and challenges.
Big data means big opportunity. In a new landscape focused on insights – derived faster and cheaper than ever before – one might ask how survey research and social science, more broadly, can fit or add value.
Participation in telephone surveys has been on a downward decline nearly since the popularization of telephonic research (see Curtin et al, 2000). How low have they gotten, and to what effect? Can we still have confidence that survey results from telephone surveys are valid and reliable?