A Unique Approach that is Fit For Purpose

The SSRS Opinion Panel contains only probability-based sample.
It recruits randomly selected panelists based on nationally representative Address Based Sample (ABS) design (including Hawaii and Alaska).

Unlike typical opt-in panels, no one can “volunteer” to be part of the SSRS Opinion Panel.
Potential members must be selected randomly and invited to participate.

All panel members are verified respondents.
A high level of panel engagement results in our panelists providing rich, high-quality data.
SSRS Opinion Panel Design and Data
Features that make the SSRS Opinion Panel a great fit for your research!
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SSRS Opinion Panel Brochure
Want more detailed information? Check out the SSRS Opinion Panel brochure.