SSRS Solutions

SSRS Opinion Panel

Rigorous Standards Combine Accuracy, Flexibility, and Affordability

The SSRS Opinion Panel is a nationally representative probability-based panel of U.S. adults aged 18 or older. The panel is actively used by major academic institutions, media organizations, and other private sector entities – both in the U.S. and abroad.

Hallmarks of Data Collection on the SSRS Opinion Panel

Methodological Rigor

Accuracy

Representativeness

Mode Flexibility

Affordability

Recruitment Methodology

A Unique Approach that is Fit For Purpose

The SSRS Opinion Panel contains only probability-based sample.

It recruits randomly selected panelists based on nationally representative Address Based Sample (ABS) design (including Hawaii and Alaska).

Unlike typical opt-in panels, no one can “volunteer” to be part of the SSRS Opinion Panel.

Potential members must be selected randomly and invited to participate.

All panel members are verified respondents.

A high level of panel engagement results in our panelists providing rich, high-quality data.

SSRS Opinion Panel Design and Data

Features that make the SSRS Opinion Panel a great fit for your research!

Multi-mode Panel

  • Internet enabled panelists take surveys online (CAWI).
  • Non-internet and web-reluctant panelists participate by phone (CATI)

Bilingual Design

  • All panelists take surveys in their preferred language (English or Spanish).

Extensive Profile Data

A battery of demographic and other questions are asked during the recruitment of panelists. This data is used for identifying target respondents, weighting, and can be appended to study data to expand what is known about respondents.

Panel profile data is leveraged to conduct representative surveys of sub-populations including:

  • Hispanics
  • Young adults
  • Parents
  • Registered votes
  • And much more

Multi-mode Panel

  • Internet enabled panelists take surveys online (CAWI).
  • Non-internet and web-reluctant panelists participate by phone (CATI)

Bilingual Design

  • All panelists take surveys in their preferred language (English or Spanish).

Extensive Profile Data

A battery of demographic and other questions are asked during the recruitment of panelists. This data is used for identifying target respondents, weighting, and can be appended to study data to expand what is known about respondents.

Panel profile data is leveraged to conduct representative surveys of sub-populations including:

  • Hispanics
  • Young adults
  • Parents
  • Registered votes
  • And much more

Downloads

Get the Facts about the SSRS Opinion Panel

SSRS Opinion Panel Brochure

Want more detailed information? Check out the SSRS Opinion Panel brochure.

Download PDF

SSRS ESOMAR 37

We take pride in being transparent about how we conduct research.

Download PDF

Check Out Our Suite of Panel-enabled Offerings:

SSRS Opinion Panel Omnibus

Perfect if You Want to Field a Short Survey or Need Quick Turnaround

Learn More

SSRS Text Message Panel

Conduct a Text Message Survey to Reach Your Audience

Learn More

SSRS Business Insights Panel

An Innovative Source of B2B Sample

Learn More

SSRS Virtual Insights

Recruit and Conduct Qualitative Surveys with Our Experts

Learn More

SSRS Proprietary Panels

Highly Scalable Cost-efficient Data Collection Platform Tailored to Meet Client Needs

Learn More

Real World Applications of the SSRS Opinion Panel

View All

Teens and Mental Health: How Girls Really Feel About Social Media

Americans’ Experiences With Gun-Related Violence, Injuries, And Deaths

Washington Post Poll Finds More Americans Support a TikTok Ban than Oppose One

Most trans adults say transitioning made them more satisfied with their lives

CNN Republicans 2024 GOP Nominee

Americans are split over confidence in incoming House GOP majority or Biden

Comparing Alumni’s Experiences with Online Degrees at For-Profit and Nonprofit Colleges

Students’ Experiences at For-Profit Colleges

Relevant Infographics

View All
Infographic

Charitable Giving 2022

What proportion of adults are giving, and where do they give? How do their contributions this year compare to last year? Is there a preference for donating to local, regional, national, or international organizations?
SSRS Opinion Panel Omnibus
Infographic

American Flag Flying 2022
SSRS Opinion Panel Omnibus
Infographic

Summer Travel 2022: The Impact of Gas Prices and COVID

The latest research from SSRS takes a look at the travel plans Americans have this Summer compared to last Summer (2021).
SSRS Opinion Panel SSRS Opinion Panel Omnibus Consumer & Lifestyle
Infographic

2022 Winter Olympics SSRS
SSRS Opinion Panel Omnibus Sports & Entertainment

Meet the SSRS Opinion Panel Team

Get to know the people behind the research.

Meet the Team

Start a Conversation

We can't wait to be part of your research! Let's create a plan to execute your next project together.

Let's Talk