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A Suite of Innovative Tools for Political and Election Polling
- SSRS Utilizes Mixed Methods Tailored to Research Needs
- Conducting “gold standard” mixed-mode address-based sample (ABS) designs to obtain population benchmarks for non-demographic attitudinal measures, which help measure and reduce nonresponse biases in faster-turnaround polls.
- Using the SSRS Opinion Panel and the SSRS Text Message Panel for rapid-turnaround research.
- Applying our Encipher® Hybrid calibration approach to increase available sample sizes, especially at the state level, by blending probability and nonprobability samples
- SSRS Links a Variety of Data Sources to Improve Survey Data Quality
- Appending external data (voter and commercial files, small area demographics, and precinct-level election results) to detect and correct for partisan nonresponse.
- Applying machine learning models to predict the party affiliation of persons at an address for stratification and weighting.
- Assigning likely voter scores based on vote history and other externally available data.
- Validating self-reports of past voting behavior.
- SSRS Applies an Advanced Use of Weighting Adjustments
- Weighting to new non-demographic benchmarks (e.g., recalled vote and modeled party identification within small geographic areas) to correct for differential response rates by party and other non-demographic drivers of polling error
The Voter Poll by SSRS
The Voter Poll by SSRS is our innovative election research program designed to provide fast and accurate election day information on the factors behind voter decisions using an innovative multi-faceted research design. Building on the combined legacies of SSRS and Edison Research, it delivers the most comprehensive snapshot of voters to date.
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International Election Research
SSRS is the most experienced and respected provider of election exit polling in the world. We work with media companies and civic organizations to provide election estimates and analysis, as well as a mechanism to help provide independent validation of the propriety of election results.
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