Meet Encipher® - Our Suite of Calibration Services Utilizing Innovative and Experimentally Validated Methods
SSRS Encipher® provides integrated solutions. Explore our rigorously tested and externally validated approaches to calibrating nonprobability and hybrid data that are proven to reduce bias and improve data quality.
Learn MoreSSRS Statistical and Analytic Capabilities
- Statistical testing for significance
- Choice-based analysis (Discrete Choice Analysis, Conjoint, Max-Diff)
- Customer/population segmentation
- Cluster and latent class analysis
- Model-based recursive partitioning
- Regression discontinuity analysis
- Key drivers analysis (Stepwise Regression, Correlations, Discriminant Function Analysis)
- Quadrant analysis
- Mind mapping
- Pricing modeling (e.g., Van Westendorp)
- Net Promoter Score (NPS)
- Stated vs. derived importance
- List experiments
- Perceptual mapping
- CHAID analysis (Tree Structured Data Analysis)
- TURF (Total Unduplicated Reach and Frequency) Analysis
SSRS Center for Innovation in Survey Methods and Transparency
The SSRS Center for Innovation in Survey Methods and Transparency promotes methodological advancement through rigorous experimentation, transparency, knowledge sharing, and public discourse.
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