The SSRS Text Message Panel allows researchers to conduct text message-based surveys which are most suitable for:
- Short (1 to 10 questions), quick turnaround studies (typically 1 to 2 days from start to finish).
- Point-in-time data collection.
- Cost-efficient population incidence estimate studies.
- Question/concept testing.
- Recruitment methodology.
The SSRS Text Message Panel is part of the SSRS Opinion Panel which contains only probability-based sample.
It recruits randomly selected panelists based on a nationally representative Address Based Sample (ABS) design with a prepaid cell RDD supplement.
Unlike typical opt-in panels, no one can “volunteer” to be part of the SSRS Text Message Panel. Potential members must be selected randomly and invited to participate.
All panel members are verified respondents and have given their explicit consent to be contacted via text message.
SSRS Text Message Panel Design and Data
Features that make the SSRS Text Message Panel a great fit for your research.