- In-person and virtual qualitative research methods, including focus groups, cognitive interviews, in-depth interviews, usability testing, online bulletin boards, mixed-methods, and other qualitative techniques;
- A team of passionate and experienced qualitative researchers who deeply immerse themselves in the research goals of each study to collect and analyze high-quality data;
- SSRS Virtual Insights and our trusted network of partners for qualitative recruitment;
- Careful screening of participants to ensure they meet project needs and are fully prepared to share their insights;
- Development and coordination of Institutional Review Board (IRB) processes; and
- Rigorous data security protocols to protect participant confidentiality.