Services

Qualitative Research

Understand Underlying Reasons, Opinions, and Motivations Among Your Audience

SSRS harnesses qualitative research to provide our clients with a rich and nuanced understanding of the underlying reasons and motivations behind people’s attitudes and behaviors. SSRS collaborates with our clients to recommend fit-for-purpose qualitative techniques to address their research goals.

Whether drawing on qualitative research to support the development of a questionnaire, to explore themes emerging from a survey, or as a standalone qualitative study, SSRS carefully manages the research process to ensure a positive experience for participants and delivery of high-quality insights for our clients.

SSRS offers:

  • In-person and virtual qualitative research methods, including focus groups, cognitive interviews, in-depth interviews, usability testing, online bulletin boards, mixed-methods, and other qualitative techniques;
  • A team of passionate and experienced qualitative researchers who deeply immerse themselves in the research goals of each study to collect and analyze high-quality data;
  • SSRS Virtual Insights and our trusted network of partners for qualitative recruitment;
  • Careful screening of participants to ensure they meet project needs and are fully prepared to share their insights;
  • Development and coordination of Institutional Review Board (IRB) processes; and
  • Rigorous data security protocols to protect participant confidentiality.

Qualitative Research Design and Development

Identification of Target Populations and Samples

Recruitment Protocols and Plans

Discussion and Interview Guides

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Tools to Increase the Value of Your Survey Results

At SSRS, we are driven to help organizations better understand and contextualize their survey data through qualitative research. Let's start a conversation about how we can help with your next project.

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