SSRS Sports, Entertainment, & Lifestyle Solutions

Sports Poll by SSRS™

The First and Longest-standing Sports and Free time Intelligence Product in the U.S.

Since 1994, Sports Poll™ has been a trusted source for understanding sports fans. Today, we provide a deeper view into how people spend their time across sports, entertainment, media, and leisure.

As the competition for attention intensifies, organizations need more than data; they need meaningful insight into what motivates people and shapes behavior. Sports Poll by SSRS™ delivers the intelligence that helps brands, teams, leagues, media companies, and marketers build stronger connections, engage fans year-round, and create lasting relationships that grow over time.

Sports Poll by SSRS™ in the News

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Mar. 27, 2026

Has the MLB overtaken the NBA as America’s No. 2 league?

New Article from The Athletic and The New York Times Features Data from Sports Poll and Insights from Chad Menefee

Feb. 18, 2026

Leagues must solve media access puzzle to ensure fan base growth

Chad Menefee Featured in Sports Business Journal

Sep. 10, 2024

College football walks a fine line between growth and alienating its fan base

Chad Menefee shares data in new Sports Business Journal article

Nov. 14, 2023

Limited access to live sports threatens growth of next generation of fans

Chad Menefee shares data in new Sports Business Journal article

Jun. 30, 2023

NASCAR to Start Its Engines Along an Unlikely Course: Downtown Chicago

The New York Times Features Data from the SSRS Sports Poll

Jun. 12, 2023

WWE Uses Figures from SSRS Sports Poll

Numbers Show a Positive Indicator for Consumer Sentiment toward Shows, Stars and Brand

Jan. 12, 2022

How Pro Sports Leagues are Trying to Save the Future of Fandom

The New York Times Features Insight from SSRS Sports Poll

Jan. 10, 2022

CBS Pittsburgh Features Rich Luker on Fan N’Ation TV

Jul. 23, 2020

The Four Bases of Baseball Fans During COVID

Apr. 8, 2020

A Crisis of Attending: The Impact of Coronavirus on Americans

Three Decades - One Trusted Voice

For over three decades, Sports Poll™ has been the trusted voice behind the decisions of major sports leagues, media networks, teams, and brands. Renowned for its rigor and reliability, it has helped shape strategy for some of the most influential organizations in the sports industry.

Today, Sports Poll by SSRS™ goes beyond measuring fandom, providing a deeper understanding of how people spend their time, money, and attention across sports, entertainment, and leisure. With unparalleled trend data and rich fan insights, it helps organizations identify opportunities, strengthen engagement, and make more informed business decisions.

Engagement: The goal is to get more fans actively viewing, attending, playing, and following in more meaningful ways beyond just the season.

Priority

Priority is the strongest predictor of fan engagement. It is crucial to understand what behaviors lead to priority and how to sustain it over a lifetime.

Community

Fans who “belong” have the strongest connections to teams, schools, brands, musicians, artists, and local communities.

Facilitators

Facilitators bring family and friends together. Clients can drive engagement if they know who these people are and how they choose what they do.

Access

Cable TV is fading, making access the most urgent issue to fan engagement. Fans should be watching more sports than ever, but the landscape creates roadblocks to viewership.

Resources

Fans engage when they have the time, money, and ability. Driving engagement requires creativity when fans don’t have resources.

Generational DNA

Build a pipeline for the next generation of fans. 70% of AVID sports fans become interested by age 10. Starting fandom early and participating in the critical "pipeline" activities builds lifetime avidity.

Insights at Your Fingertips

5,000 variables. Data collected year-round to minimize seasonal interest. Insights accessible through detailed reports and dynamic platforms.

Sports Poll™ Subscriptions: Includes Reporting, Query Tool, Dashboard and Access to the Team All Year
“State of the Sport” Reports: Comprehensive Analysis, Consumer Insights, Technological Impacts, Youth and Amateur Sports, and Industry Comparisons
Local Market Reports: Market Analysis, Fan Demographics, Engagement Metrics, Youth and Amateur Sports, Technological Integration and Case Studies
Special Topic Reports: Examples include Fan Engagement Strategies in the Digital Age, Sports Betting, The Intersection of Sports and Politics, and Understanding Hispanic Sports Fans

Stay ahead of the game with Sports Poll™ Highlights, your weekly source for timely intelligence and insights across the sports world.

Each edition delivers sharp analysis and key takeaways from over 30 years of Sports Poll™, the longest-running tracking study on sports in the world. If you love data and want a smarter way to follow the action, this is your weekly edge in understanding the sports landscape.

Sign up for Sports Poll™ Highlights

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SSRS Sports, Entertainment & Lifestyle Services

Exploring How People Spend Their Free Time to Understand What Drives Fan Loyalty

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Insights from Sports Poll by SSRS™

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