SSRS Solutions

Sports Poll

The First and Longest-standing Sports and Free time Intelligence Product in the U.S.

SSRS Sports Poll

The Sports Poll journey began in 1994. Now, it dives deeper into how people spend their free time across sports, entertainment, and leisure.

With the sports and free time landscape evolving faster than ever before, there is a greater need for actionable insights. Sports Poll provides the intelligence to engage fans in more meaningful ways. With others. All year round. For life.

Sports Poll Focuses on Insights that Matter

Engagement

The goal is to get more fans actively viewing, attending, playing, and following in more meaningful ways beyond just the season.

Priority

Priority is the strongest predictor of fan engagement. It is crucial to understand what behaviors lead to priority and how to sustain it over a lifetime.

Community

Fans who “belong” have the strongest connections to teams, schools, brands, musicians, artists, and local communities.

Instigators

Instigators bring family and friends together. Clients can drive engagement if they know who these people are and how they choose what they do.

Access

Cable TV is fading, making access the most urgent issue to fan engagement. Fans should be watching more sports than ever, but the landscape creates roadblocks to viewership.

Resources

Fans engage when they have the time, money, and ability. Driving engagement requires creativity when fans don’t have resources.

Technology

Americans 18 or younger only remember life with smartphones and have everything at their fingertips 24/7. This will guide how they spend their free time in the future.

Engagement

The goal is to get more fans actively viewing, attending, playing, and following in more meaningful ways beyond just the season.

Priority

Priority is the strongest predictor of fan engagement. It is crucial to understand what behaviors lead to priority and how to sustain it over a lifetime.

Community

Fans who “belong” have the strongest connections to teams, schools, brands, musicians, artists, and local communities.

Instigators

Instigators bring family and friends together. Clients can drive engagement if they know who these people are and how they choose what they do.

Access

Cable TV is fading, making access the most urgent issue to fan engagement. Fans should be watching more sports than ever, but the landscape creates roadblocks to viewership.

Resources

Fans engage when they have the time, money, and ability. Driving engagement requires creativity when fans don’t have resources.

Technology

Americans 18 or younger only remember life with smartphones and have everything at their fingertips 24/7. This will guide how they spend their free time in the future.

5,000 variables. Data collected year-round to minimize seasonal interest. Insights accessible through detailed reports and dynamic platforms.

Sports Poll Subscriptions

Includes Reporting, Query Tool, Dashboard and Access to the Team All Year

“State of the Sport” Reports

Comprehensive Analysis, Consumer Insights, Technological Impacts, Youth and Amateur Sports, and Industry Comparisons

Local Market Reports

Market Analysis, Fan Demographics, Engagement Metrics, Youth and Amateur Sports, Technological Integration and Case Studies

Special Topic Reports

Examples include Fan Engagement Strategies in the Digital Age, Sports Betting, The Intersection of Sports and Politics, and Understanding Hispanic Sports Fans

More from the SSRS Sports, Entertainment & Lifestyle Suite of Services

Sports Poll Kids

Engaging with the Next Generation of Fans

Learn More
Sports Poll Global

Sports Poll Global

Syndicated Study Capturing the Pulse of Global Communities

Learn More
SSRS Custom Sports Offerings

SSRS Custom Sports Offerings

Tailored to Provide a Greater Understanding of Specific Industry-related Issues or Trends

Learn More

Sports Poll in the News

View All

College football walks a fine line between growth and alienating its fan base

Chad Menefee shares data in new Sports Business Journal article

Limited access to live sports threatens growth of next generation of fans

Chad Menefee shares data in new Sports Business Journal article

NASCAR to Start Its Engines Along an Unlikely Course: Downtown Chicago

The New York Times Features Data from the SSRS Sports Poll

WWE Uses Figures from SSRS Sports Poll

Numbers Show a Positive Indicator for Consumer Sentiment toward Shows, Stars and Brand

How Pro Sports Leagues are Trying to Save the Future of Fandom

The New York Times Features Insight from SSRS Sports Poll

CBS Pittsburgh Features Rich Luker on Fan N’Ation TV

The Four Bases of Baseball Fans During COVID

A Crisis of Attending: The Impact of Coronavirus on Americans

The Impact of Coronavirus on AVID Sports Fans

Most Affordable Sporting Event Ticket Prices in Los Angeles

Recent Insights

View All
Blog

Netflix Provides WWE With Pathway to Build Next Generation of Fans

Insight from Chad Menefee, Ph.D.
Sports & Entertainment Sports Poll
Blog

The Engaging Value of Sports

Edye's Story
Sports Poll
Blog

Can Expanded Playoff Help College Football Avoid Annual Postseason Dip?

Insight from Chad Menefee, Ph.D.
Sports & Entertainment Sports Poll
Blog

AI in Play: Redefining Sports Research and Creative Innovation

Gabi Salomon (SSRS) and Adam Wohl (Award-Winning Creator, Writer, and Strategist) discuss their use of AI and its future growth.
Sports & Entertainment Sports Poll
Reports & Whitepapers

AI-Enabled Global Qualitative Research on Sports Fandom: The Future Is Now

SSRS recently conducted a qualitative study with sports fans in 15 countries and 8 languages to understand what it means to be a sports fan in different cultures and communities.

Sports & Entertainment Qualitative Research Sports Poll
Blog

International NBA Fandom

SSRS Qualitative Insights from Sports Poll
Sports & Entertainment Qualitative Research Sports Poll
Blog

5 Ways Caitlin Clark and Angel Reese Boosted Women’s Sports Fandom in 2024

Insight from Chad Menefee, Ph.D.
Sports & Entertainment Sports Poll
Blog

How should college football grow its fan base in the realignment era?

Insight from Chad Menefee, Ph.D.
Sports & Entertainment Sports Poll

Meet the Sports, Entertainment & Lifestyle Team

We provide actionable insights that help you understand your audience and make informed decisions, leveraging our expertise from decades of working with the top leagues, media companies, and sponsors in sports.

Meet the Sports, Entertainment & Lifestyle Team

We see the big picture.

The Sports Poll is the foundation for understanding the trends that impact strategy. Let's start a conversation about how we can help you reach your research goals.

Let's Talk