SSRS Solutions

Sports Poll

The First and Longest Running Tracking Study Focusing on Sports in the U.S.

Since 1994, Intelligence from Sports Poll has been used by almost every major league sport in the U.S. and abroad.  We’ve developed industry standards for research and been called upon to provide the most trusted trending intelligence on the market.

The Sports Poll is more than a data tool. It places a greater emphasis on intelligence serving the strategic direction of sports.  It focuses on building lifetime values for fans and sustaining their hearts. This means understanding what drives avidity, what sustains it over time, and what threatens it the most.  This cutting-edge research maximizes revenues with existing fans today.

We study all the sports, all the ways, all the time.

  • Americans 12 and older, in the field 350+ days per year for nearly 30 years
  • Sports Poll Kids provides Insight on Fans Aged 8-11
  • English and Spanish interviews
  • 35+ spectator sports, 30+ participation sports/activities, 500+ team fan bases

Sports Poll provides insight into who fans are and how they engage. It answers critical questions to help you understand your fan base:

How many Americans are fans?

How many fans do I have?

What is their favorite sport?

Who are their favorite teams and athletes?

How much of a priority are sports?

What about exercise?

How do fans engage?

Are they viewing, attending, playing, betting, or spending?

We see the big picture and made these insights accessible to grow your fan base.

There are more than 5,000 variables in our historical data set, and we collect data 12 months of the year to minimize seasonal interest. Access is available via both annual subscriptions and single reports:

Sports Poll Annual Subscriptions

  • Access to the LENS team year-round
  • Annual Report, Quarterly Report, Monthly Report
  • Sports Poll Query Tool

Sports Poll “State of the Sport” Reports

Tailored to a single sports property: NFL, MLB, UFC, NWSL, etc.

Sports Poll Local Market Reports

Focus on a single local market at the DMA or State level, benchmarked compared to other markets.

Sports Poll Special Topic Reports

Provide greater detail on a single featured topic like AVID sports fans, fantasy sports, the economy, Hispanic fans, sports participation, sports media, and more.

Sports Poll Annual Subscriptions

  • Access to the LENS team year-round
  • Annual Report, Quarterly Report, Monthly Report
  • Sports Poll Query Tool

Sports Poll “State of the Sport” Reports

Tailored to a single sports property: NFL, MLB, UFC, NWSL, etc.

Sports Poll Local Market Reports

Focus on a single local market at the DMA or State level, benchmarked compared to other markets.

Sports Poll Special Topic Reports

Provide greater detail on a single featured topic like AVID sports fans, fantasy sports, the economy, Hispanic fans, sports participation, sports media, and more.

Additional Offerings in Sports, Lifestyle and Entertainment

Sports Poll Kids

Building the Next Generation of Sports Fans

Learn More

Luker LENS Poll

Snapshots into the Consumer Mindset Through the Lens of Lifetime, Entertainment and Sports with a Historical Perspective

Learn More

Sports Poll in the News

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Limited access to live sports threatens growth of next generation of fans

Chad Menefee shares data in new Sports Business Journal article

NASCAR to Start Its Engines Along an Unlikely Course: Downtown Chicago

The New York Times Features Data from the SSRS Sports Poll

WWE Uses Figures from SSRS Sports Poll

Numbers Show a Positive Indicator for Consumer Sentiment toward Shows, Stars and Brand

How Pro Sports Leagues are Trying to Save the Future of Fandom

The New York Times Features Insight from SSRS Sports Poll

CBS Pittsburgh Features Rich Luker on Fan N’Ation TV

The Four Bases of Baseball Fans During COVID

A Crisis of Attending: The Impact of Coronavirus on Americans

The Impact of Coronavirus on AVID Sports Fans

Most Affordable Sporting Event Ticket Prices in Los Angeles

For Tiger Woods, the Love Is as Big as Ever

New York Times

Recent Insights

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Blog

The Power of Fan Belonging: How Strong Connections Drive Team Loyalty and Engagement

Insight from Chad Menefee, Ph.D.
Sports Poll
Blog

The Impact of Messi’s Arrival on US Soccer Fandom

Insight from Chad Menefee, Ph.D.
Sports Poll
Blog

The Impact of a Super Bowl Win on Building a Team’s Fan Base

Insight from Chad Menefee
Sports Poll
Infographic

Super Bowl LVIII Fan Face Off

Sports Poll Breaks Down the Fan Bases of Each Team
Sports & Entertainment Sports Poll
Reports & Whitepapers

Sports Poll Special Topic Report: Women’s Pro and College Sports

5 Opportunities to Increase Engagement with a Growing Fan Base
Sports & Entertainment Sports Poll
Infographic

2023 Tournament Trends

The latest SSRS/LoT Sports Poll infographic explores trends in college basketball fandom just in time for March Madness.
Sports & Entertainment Sports Poll
Infographic

Super Bowl LVII Fan Face Off

Get insight on Eagles and Chiefs fans before the ball game in the latest infographic from the SSRS/LoT Sports Poll.
Sports & Entertainment Sports Poll
Infographic

World Series 2022 Fan Face Off

Get insight on Phillies and Astros fans before the ball game in the latest infographic from the SSRS/LoT Sports Poll.
Sports & Entertainment Sports Poll

Meet the Sports and Entertainment Team

Our roots lie in sports. Back in 1994, we launched the first syndicated study on sports, the ESPN Sports Poll. Today, our expertise has expanded to a deep understanding of free time in general, specifically the lifestyle, entertainment, and sports industries. Get to know our team and put some faces to the names you know.

Meet the Sports and Entertainment Team

We see the big picture.

The Sports Poll is the foundation for understanding the trends that impact strategy. Let's start a conversation about how we can help you reach your research goals.

Let's Talk