SSRS Solutions

Sports Poll

The First and Longest Running Tracking Study Focusing on Sports in the U.S.

Since 1994, Intelligence from Sports Poll has been used by almost every major league sport in the U.S. and abroad.  We’ve developed industry standards for research and been called upon to provide the most trusted trending intelligence on the market.

The Sports Poll is more than a data tool. It places a greater emphasis on intelligence serving the strategic direction of sports.  It focuses on building lifetime values for fans and sustaining their hearts. This means understanding what drives avidity, what sustains it over time, and what threatens it the most.  This cutting-edge research maximizes revenues with existing fans today.

We study all the sports, all the ways, all the time.

  • Americans 12 and older, in the field 350+ days per year for nearly 30 years
  • Sports Poll Kids provides Insight on Fans Aged 8-11
  • English and Spanish interviews
  • 35+ spectator sports, 30+ participation sports/activities, 500+ team fan bases

Sports Poll provides insight into who fans are and how they engage. It answers critical questions to help you understand your fan base:

How many Americans are fans?

How many fans do I have?

What is their favorite sport?

Who are their favorite teams and athletes?

How much of a priority are sports?

What about exercise?

How do fans engage?

Are they viewing, attending, playing, betting, or spending?

We see the big picture and made these insights accessible to grow your fan base.

There are more than 5,000 variables in our historical data set, and we collect data 12 months of the year to minimize seasonal interest. Access is available via both annual subscriptions and single reports:

Sports Poll Annual Subscriptions

  • Access to the LENS team year-round
  • Annual Report, Quarterly Report, Monthly Report
  • Sports Poll Query Tool

Sports Poll “State of the Sport” Reports

Tailored to a single sports property: NFL, MLB, UFC, NWSL, etc.

Sports Poll Local Market Reports

Focus on a single local market at the DMA or State level, benchmarked compared to other markets.

Sports Poll Special Topic Reports

Provide greater detail on a single featured topic like AVID sports fans, fantasy sports, the economy, Hispanic fans, sports participation, sports media, and more.

Sports Poll Annual Subscriptions

  • Access to the LENS team year-round
  • Annual Report, Quarterly Report, Monthly Report
  • Sports Poll Query Tool

Sports Poll “State of the Sport” Reports

Tailored to a single sports property: NFL, MLB, UFC, NWSL, etc.

Sports Poll Local Market Reports

Focus on a single local market at the DMA or State level, benchmarked compared to other markets.

Sports Poll Special Topic Reports

Provide greater detail on a single featured topic like AVID sports fans, fantasy sports, the economy, Hispanic fans, sports participation, sports media, and more.

Additional Offerings in Sports, Lifestyle and Entertainment

Sports Poll Kids

Building the Next Generation of Sports Fans

Learn More

Luker LENS Poll

Snapshots into the Consumer Mindset Through the Lens of Lifetime, Entertainment and Sports with a Historical Perspective

Learn More

Sports Poll in the News

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College football walks a fine line between growth and alienating its fan base

Chad Menefee shares data in new Sports Business Journal article

Limited access to live sports threatens growth of next generation of fans

Chad Menefee shares data in new Sports Business Journal article

NASCAR to Start Its Engines Along an Unlikely Course: Downtown Chicago

The New York Times Features Data from the SSRS Sports Poll

WWE Uses Figures from SSRS Sports Poll

Numbers Show a Positive Indicator for Consumer Sentiment toward Shows, Stars and Brand

How Pro Sports Leagues are Trying to Save the Future of Fandom

The New York Times Features Insight from SSRS Sports Poll

CBS Pittsburgh Features Rich Luker on Fan N’Ation TV

The Four Bases of Baseball Fans During COVID

A Crisis of Attending: The Impact of Coronavirus on Americans

The Impact of Coronavirus on AVID Sports Fans

Most Affordable Sporting Event Ticket Prices in Los Angeles

Recent Insights

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Blog

How should college football grow its fan base in the realignment era?

Insight from Chad Menefee, Ph.D.
Sports & Entertainment Sports Poll
Blog

Despite Declining Interest, Olympics Are the Best Entry Point for New Sports Fans

Insight from Chad Menefee, Ph.D.
Sports & Entertainment Sports Poll
Blog

Who will be the next “face” of the NBA? Insights from 30 years of tracking NBA stars

Insight from Chad Menefee, Ph.D.
Sports & Entertainment Sports Poll
Blog

Baseball: A Universal Language

Melissa's Story
Sports Poll
Blog

Athletes Make it Look Easy – We Know it’s Not

Tom's Story
Sports Poll
Blog

A Hockey Family Bond

Jake's Story
Sports Poll
Blog

Lifelong Passion and Community in Sports

Rich's Story
Sports Poll
Blog

UVA Football: A Generational Legacy

Wes’ Story

Sports Poll

Meet the Sports and Entertainment Team

Our roots lie in sports. Back in 1994, we launched the first syndicated study on sports, the ESPN Sports Poll. Today, our expertise has expanded to a deep understanding of free time in general, specifically the lifestyle, entertainment, and sports industries. Get to know our team and put some faces to the names you know.

Meet the Sports and Entertainment Team

We see the big picture.

The Sports Poll is the foundation for understanding the trends that impact strategy. Let's start a conversation about how we can help you reach your research goals.

Let's Talk