How Pro Sports Leagues are Trying to Save the Future of Fandom
The New York Times Features Insight from SSRS Sports Poll
For the major sports leagues, attracting young audiences is a matter of survival. Whether the leagues like it or not, American society has crossed a Rubicon that imperils the business of traditional sports. For the first time, children ages 12 to 17 place a higher priority on being alone or spending time online rather than hanging out with friends or family, let alone tossing a baseball or shooting hoops in the driveway, according to SSRS/Luker on Trends, which conducts regular surveys about sports and society.