SSRS Solutions

Luker LENS Poll

Snapshots into the Consumer Mindset Through the Lens of Lifetime, Entertainment and Sports with a Historical Perspective

Back in 1994, we started the first daily study in the country that accurately captured free time use, and the ways that time and discretionary dollars were used by Americans ages 12 and older. Sports was first to the table, and the “ESPN Sports Poll” was established.  Today, we’ve gone beyond just sports to help you get to know your entire consumer community.

How can you get more people to engage in more meaningful ways in the face of increasing competition?

Intelligence from the Luker LENS Poll has been used by the biggest media companies, blue-chip sponsors, agencies, and entertainment venues to learn how and why Americans engage.

  • What are Americans’ favorite free time activities?
  • How do they prioritize these activities, and why?
  • How do Americans engage in free time activities?

The Luker LENS Poll also defines the factors that motivate people to engage in activities and prevent them from doing what they enjoy most.

Competition

What other activities compete for Americans’ free time and money?

Prevention

What prevents them from engaging more?

Influence

Which people hold the most power to increase engagement?

LENS Poll reports cover emerging trends and issues in free time and identify new concepts.

Insights are highlighted in monthly reports and quarterly reports that provide deeper analysis. There are more than 5,000 variables in the LENS historical data set, and we collect data 12 months of the year to minimize seasonal interest.

LENS Poll Annual Subscriptions

  • Access to the LENS team year-round
  • Annual Report
  • Quarterly Report
  • Monthly Report
  • Luker LENS Poll Query Tool

LENS Poll Local Market Reports

Focus on a single local market at the DMA or State level, benchmarked compared to other markets.

LENS Poll Special Topic Reports

Provide greater detail on a single featured topic like the economy, Hispanic profiles, and more.

LENS Poll Annual Subscriptions

  • Access to the LENS team year-round
  • Annual Report
  • Quarterly Report
  • Monthly Report
  • Luker LENS Poll Query Tool

LENS Poll Local Market Reports

Focus on a single local market at the DMA or State level, benchmarked compared to other markets.

LENS Poll Special Topic Reports

Provide greater detail on a single featured topic like the economy, Hispanic profiles, and more.

Additional Offerings in Sports, Lifestyle and Entertainment

Sports Poll

The First and Longest Running Tracking Study Focusing on Sports in the U.S.

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Sports Poll Kids

Building the Next Generation of Sports Fans

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Meet the Team

Our roots lie in sports. Back in 1994, we launched the first syndicated study on sports, the ESPN Sports Poll. Today, our expertise has expanded to a deep understanding of free time in general, specifically the lifestyle, entertainment, and sports industries. Get to know our team and put some faces to the names you know.

Meet the Sports and Entertainment Team

Read to look at your consumers through the LENS?

The Sports and Entertainment team has a deep understanding of free time in general, specifically the lifestyle, entertainment, and sports industries. Let's start a conversation about how our research can impact your next project.

Let's Talk