Our research has consistently shown that the strongest fandom begins early.
- Together SSRS and KidSay launched the “Sports Poll Kids” tracker. Sports Poll Kids provides subscribers with intelligence and interactive data tools based on analysis of this age group.
- This study is conducted with 1,200 kids ages 8 to 11 during the year, including oversamples of Hispanic and African American kids. Questions are designed to be appropriate for this younger age group.
- Both kids and parents provide responses to portions of the survey. The data is weighted to be representative of the US population.