SSRS Solutions

Sports Poll Kids

Building the Next Generation of Sports Fans

For more than a decade before the pandemic, we tracked the declining interest in sports among teens. As priorities changed during COVID, we became even more interested in understanding the strength of sports with the youngest kids today.

This new tween-focused service provides an ongoing understanding of the interests, drivers, and challenges of reaching this diverse and dynamic segment.

Our research has consistently shown that the strongest fandom begins early.

  • Sports Poll Kids provides subscribers with intelligence and interactive data tools based on analysis of this age group.
  • This study is conducted with 1,200 kids ages 8 to 11 during the year, including oversamples of Hispanic and African American kids. Questions are designed to be appropriate for this younger age group.
  • Both kids and parents provide responses to portions of the survey. The data is weighted to be representative of the US population.

The next generation of fans is very important.

Learn why in our short introduction to Sports Poll Kids.

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Additional Offerings in Sports, Lifestyle and Entertainment

Sports Poll

The First and Longest Running Tracking Study Focusing on Sports in the U.S.

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Luker LENS

Snapshots into the Consumer Mindset Through the Lens of Lifetime, Entertainment and Sports with a Historical Perspective

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Chad Menefee Sports Poll

Meet the Sports and Enterainment Team

Our roots lie in sports. Back in 1994, we launched the first syndicated study on sports, the ESPN Sports Poll. Today, our expertise has expanded to a deep understanding of free time in general, specifically the lifestyle, entertainment, and sports industries. Get to know our team and put some faces to the names you know.

Meet the Sports and Entertainment Team

We see the big picture.

The Sports Poll is the foundation for understanding the trends that impact strategy. Let's start a conversation about how we can help you reach your research goals.

Let's Talk