Our research has consistently shown that the strongest fandom begins early.
- Together SSRS and KidSay launched the “Sports Poll Kids” tracker. Sports Poll Kids provides subscribers with intelligence and interactive data tools based on analysis of this age group.
- This study is conducted with 1,200 kids ages 8 to 11 during the year, including oversamples of Hispanic and African American kids. Questions are designed to be appropriate for this younger age group.
- Both kids and parents provide responses to portions of the survey. The data is weighted to be representative of the US population.
The next generation of fans is very important.
Learn why in our short introduction to Sports Poll Kids.Read It
Additional Offerings in Sports, Lifestyle and Entertainment
The First and Longest Running Tracking Study Focusing on Sports in the U.S.Learn More
Snapshots into the Consumer Mindset Through the Lens of Lifetime, Entertainment and Sports with a Historical PerspectiveLearn More