SSRS Solutions / Encipher®

SSRS Encipher®

A Suite of Calibration Services Utilizing Innovative and Experimentally Validated Methods

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SSRS Encipher® provides integrated solutions. Explore our rigorously tested and externally validated approaches to calibrating nonprobability and hybrid data that are proven to reduce bias and improve data quality.

Encipher® is Different.

SSRS has an effective approach that is turning heads in the industry.

  • Our unique stepwise calibration methodology for choosing the calibration model that is most effective at reducing selection bias and total error in key study outcomes. This experimentally validated procedure adapts a guided-search algorithm that maximizes bias reduction in a cost-effective way.
  • An expansive bank of topic-customizable non-demographic calibration items validated through rigorous experimentation. These items offer an alternative to “one-size-fits-all” weighting by tailoring calibration items to the study topic, improving the effectiveness of calibration and controlling selection bias in study outcomes.

Encipher® Hybrid

A Validated Methodology for Blending Probability and Nonprobability Samples

Encipher® Hybrid is a unique and sophisticated method that leverages study-specific outcomes, advanced modeling techniques, and customized non-demographic measures to produce weighting margins that are optimized for reducing selection bias in key study outcomes.

Encipher® Hybrid

Encipher® Nonprob

Improving Weighting for Nonprobability-only Samples

When budgets or timelines do not permit the inclusion of even a small probability sample, the SSRS Encipher® Nonprob solution can recover some of the benefits of a full hybrid design.

Encipher® Nonprob

SSRS Encipher® in Action

Presentations that Showcase Encipher

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Can one weight fit all? Adjusting Hybrid Samples for Subgroup Estimation

MAPOR 2022 Conference Presentation

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Real World Examples of Encipher

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We asked Americans what they’d heard about Trump and Harris throughout the campaign. Here’s what they told us

Insight from "The Breakthrough," a project from CNN, Georgetown University, the University of Michigan, SSRS and Verasight

What’s the latest news about the Trump-Harris race? It depends on who you ask

Insight from "The Breakthrough," a project from CNN, Georgetown University, the University of Michigan, SSRS and Verasight

Medical Debt in Missouri

Survey of More Than 2,000 Missourians Involves a Hybrid Probability Design with the SSRS Proprietary Encipher® Calibration Methodology

Skin tone discrimination and birth control avoidance among women in Harris County, Texas: a cross-sectional study

Survey Utilizes SSRS Encipher® Hybrid; Article co-authored by Jazmyne Sutton, Ph.D. and Eran Ben-Porath, Ph.D.

Polling data shows Trump campaign’s difficulty in framing the conversation around Kamala Harris

New insight from "The Breakthrough", a project from CNN, Georgetown University, the University of Michigan, SSRS and Verasight

Most Americans are tuning into political news after a month that rocked the 2024 campaign

Insight from "The Breakthrough," a project from CNN, Georgetown University, the University of Michigan, SSRS and Verasight

Relevant Insights

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Reports & Whitepapers

Applying a Mixed Method Approach as a Research Tool

SSRS Combines Qualitative and Quantitative Research to Tell a Story and Inform Action
Survey Methods SSRS Opinion Panel Qualitative Research Encipher®
Case Study

A Case Study in Using Our Hybrid Approach to Better Understand Perceptions of For-Profit Colleges

SSRS Encipher® Hybrid

Encipher® Hybrid Survey Methods Encipher®
Case Study

A Case Study in Adaptation and Using Hybrid Samples to Produce Estimates for Subgroups

SSRS Encipher® Hybrid
Encipher® Hybrid Survey Methods Encipher®
Case Study

2022 Collaborative Midterm Survey
Encipher® Hybrid Survey Methods SSRS Opinion Panel Political & Election Polling Encipher®

We're all a little MADS here. Meet the minds behind Encipher®.

The SSRS Methods, Analytics, and Data Science (MADS) team created Encipher®. They conceptualize and manage survey data collection from design to dissemination, and have extensive expertise in methodological experimentation, sampling, weighting, data collection planning, monitoring, adaptive and tailored design, data editing and imputation, documentation, reporting, and quantitative analysis. Get to know the MADS team.

Meet MADS

Methods, analytics, and data science is our thing.

Our highly experienced SSRS Methods, Analytics, and Data Science (MADS) team conceptualizes and manages survey data collection from design to dissemination. Let's start a conversation about how we can help with your next project!

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