Insights

The NHL Builds a Larger National Footprint

Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

UFC Fandom Grows More Divided Politically

Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

The Podcast Consumer 2026

Weekly Podcast Consumers Are Just as Likely to Watch as to Listen

World Cup Has Fueled Soccer’s Growth in U.S. Since 1994

Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

How many Americans use prediction markets for sports?

Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

Who will become the next face of the NBA?

Where do Americans go first to stream something for fun?

Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

Can a Healthy Caitlin Clark Drive WNBA to New High in 2026?

New Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

Savannah Bananas Attract a New Generation of Baseball Fans

Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

How do fans feel about the evolution of college sports?

Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

Americans’ Favorite Professional Athletes Since 1995

Sports Poll Highlights - Analysis and Takeaways from 30+ Years of Research

Olympics Remains Best Property for Reaching Light & Non-Sports Fans

Insights from the SSRS Sports Poll

Can Unrivaled Drive Women’s Basketball Growth Higher?

Following on Gains in 2024 & 2025

Can College Football Playoff Sustain 2025 Gains without the Biggest Programs?

The Connection Between Team Popularity and Engagement

Access, Time, & Money Drive Fan Engagement

Using Sports Poll Fan Dynamics to Drive Lifetime Engagement - Part 4