SSRS Political & Election Polling Solutions

The Voter Poll by SSRS™

The Most Comprehensive Snapshot of American Voters, Seen Wherever You Get Your News

The Voter Poll by SSRS News Logos 2026

The 2026 Voter Poll by SSRS™ is our innovative election research program designed to collect and highlight the voices of American voters as they cast their votes.

This program builds on the combined legacies of SSRS and Edison Research to deliver fast, accurate, and comprehensive information on voter opinions on election day. Together with our 2026 partners – all the major broadcast networks (ABC News, CBS News, CNN, Fox News, MS Now, and NBC News) and the Associated Press – The Voter Poll will bring the factors behind voter decisions to the American public.

Over the next several weeks, tens of millions of Americans will cast their ballots by mail, early voting, or on Election Day.

Every one of them has their own story, has made their own journey to how and why they vote. The Voter Poll by SSRS™ leverages our unique capabilities to capture these stories across the country with deeper dives in battleground states to help report not just how Americans vote, but also the why behind their vote.

The Voter Poll by SSRS™ in the News

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Oct. 1, 2026

Joe Lenski Joins Henry Olsen’s Podcast for a Closer Look at The Voter Poll by SSRS ™

All About Exit Polls

Nov. 5, 2025

National News Networks Rely on The Voter Poll by SSRS for 2025 General Election Coverage

Oct. 28, 2025

Introducing The Voter Poll by SSRS

New Service Providing Election Night Data on the Factors Driving Voting Decisions

An Innovative Design for Challenging Circumstances

Verified Voters

The Voter Poll by SSRS™ is designed to feature real Americans reporting their real experiences and vote choices. It does this by matching survey respondents to the voter rolls maintained by state election offices to ensure active voter registration or by talking to people as they exit their voting locations. This approach helps ensure that the Voter Poll captures an accurate sample of the electorate for this election.

Multi-modal Design

Elections are complicated processes with Americans casting their ballots over a span of weeks and doing so both by mail and in person (depending on state rules). To meet this complex system, The Voter Poll by SSRS™ utilizes a multi-mode research design that combines mailed survey-invitations, phone and text interviews, our probability-based Opinion Panel, verified opt-in online panel respondents, and in-person interviews at voting precincts on election day in select locations. Using these diverse methods helps the Voter Poll reach voters where they are.

Innovation Combined with Experience

The Voter Poll by SSRS™ combines Edison’s history of expertise on exit polling going back decades with SSRS’s renowned ability to innovate in the high-quality research space. This election also merges the methodologies of the Edison/NEP Exit Poll and AP VoteCast/FOX News Voter Analysis, bringing together the networks (ABC News, CBS News, CNN, Fox News, MS Now, and NBC News) and the Associated Press for the first general election in a decade to apply their collective experience and approaches to this new election program.

The Voter Poll by SSRS™ Design and Approach

An Inside Look at American Voters

Rigorous Sample Design

Leveraging existing data sources such as voter files and prior election returns to design comprehensive sample coverage
Validation of voter responses against administrative data

Fast Insight

Designed to feed into data system on election night providing fast insight into the factors underlying voter decisions
Uses a robust data infrastructure to provide reliable information to clients

Multi-modal Design

Using probability-based and verified opt-in panels, mail, phone, and in person to reach people where they are

Rigorous Sample Design

Leveraging existing data sources such as voter files and prior election returns to design comprehensive sample coverage
Validation of voter responses against administrative data

Fast Insight

Designed to feed into data system on election night providing fast insight into the factors underlying voter decisions
Uses a robust data infrastructure to provide reliable information to clients

2026 Partners

The Voter Poll by SSRS™ provides news organizations and the American public with trustworthy, timely, and insightful data on American voters.

ABC News, The Associated Press, CBS News, CNN, FOX News Media, NBC News, and MS Now are partners with the Voter Poll by SSRS™ for coverage of the 2026 general election, with the new survey providing results about the elections in all 50 states.

BBC and the Wall Street Journal will be reporting the 2026 Voter Poll.