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SSRS Research Areas

Audio & Media

Measuring Listener Behavior, Creating Audio Metrics, Revealing Industry Trends, and Tracking Device Usage Through Survey and Qualitative Research

SSRS Audio & Media Solutions

Edison Research at SSRS has been a specialist in audio research for over 25 years and publishes four signature surveys that benchmark the audio space.

The leading podcast research company in the world, we offer podcast ratings services in the U.S. and the UK. Custom audio research is available for radio, podcasts, and thought leadership projects, both stateside and globally.

SSRS Audio & Media Research in the News

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Stephen Colbert’s ‘The Late Show’ moved to podcasts

Reuters reports on Edison Research at SSRS data with contributions by Megan Lazovick

Key Takeaways from the NAB Show Session on Improving the Listening Experience

Radio Ink Covers Laura Ivey’s Session at the Conference

Audio continues to break listening records

NPR’s sponsorship division, National Public Media, Reports on The Infinite Dial 2026

SiriusXM Named Exclusive U.S. Representative for YouTube Audio Advertising Inventory

Variety reports on Edison Research at SSRS data

The Scale Myth

Melissa Kiesche of Edison Research at SSRS Joins SiriusXM Media's "The Trendcast" Podcast

Why we can’t sit alone with our thoughts anymore

Washington Post Article Featuring Data from Edison Research at SSRS and Nielsen

The Rise of Audio in the Age of Screen Fatigue

MSN Reports on Edison Research at SSRS Study

Online Audio Reach Climbs As Older Listeners Tune In

Inside Radio Reports on The Infinite Dial

The Netflix and YouTube battle for viewers

The Times reports on video podcast metrics from Edison Research at SSRS

The Top 25 Podcasts in the UK for Q4 2025

Podnews reports on Edison Podcast Metrics

Podcast Research

Explore the research that empowers many of the most listened to podcasts in the world. From Edison Podcast Metrics™ currency data to custom studies, our industry studies on consumer behavior, demographics, and monetization of podcasting are used by scores of successful companies in the space.

Edison Research at SSRS has been continuously researching podcast listening since 2005. Our data is relied upon by thousands of podcasters and networks globally.  In addition to subscriber-only Edison Podcast Metrics™ and public-facing studies, we have covered the medium in The Infinite Dial® series since 2006, and have been measuring podcasting’s overall Share of Ear® since 2014.

In addition, we have provided private research and consultation services for many of the leaders in the podcasting space. We continue our commitment to podcast measurement with the expansion of Edison Podcast Metrics™ into the UK.

Edison Podcast Metrics™ logo

Edison Podcast Metrics™

The Only All-inclusive Measurement of Weekly Reach of Podcast Networks and Shows

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Share of Ear® logo

Share of Ear®

Since 2014, the Only Data Set that Measures All Types of Audio Consumption in the U.S.

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The Infinite Dial

The Infinite Dial®

America’s Longest-running Survey of Digital Media and Consumer Behavior

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Edison Download Metrics Logo

Edison Download Metrics

Podcast Download Analytics for Publishers of All Sizes

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Podcast Research Solutions

Audience Research

SSRS provides your podcast with credible research to provide crucial information on the demographics of your audience.

Brand Lift Studies

SSRS partners with networks, shows, and leading brands to determine the real, measurable impact of podcast advertising campaigns.

Consulting Services

Content providers can leverage our decades of experience in the medium through an ongoing consulting arrangement.

Qualitative Audience Research

Whether through focus groups, ethnographies, or in-depth interviews, gain a deeper understanding of your current or prospective audience through the seasoned qualitative experts at SSRS.

Radio Research

Discover the power of informed radio strategy. With twenty-five years of experience in radio, and with clients spanning five continents, Edison Research is uniquely qualified to provide premier music insights and intelligence to your station or group with actionable findings.

Today’s audio landscape is more competitive than ever.

Our radio research services help you craft strategies, choose songs, and engage more listeners effectively.

  • The average American age 13+ spends over one-third of their listening day with AM/FM radio and radio station streams (Share of Ear, 2024).
  • Understanding listener preferences is crucial in an increasingly crowded audio space. From format finder surveys to weekly song and talent tests, we offer tailored research to address your station’s unique needs.
  • If you are looking to refine your song library, establish market presence, or are seeking a market opportunity, our comprehensive research methodologies cater to every question you might have.
  • Our innovative approaches to projects have significantly streamlined costs, making premium research accessible for stations everywhere.

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SSRS Audio & Media Insights

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Videos & Webinars

The Infinite Dial® 2026

Released by Edison Research at SSRS with support from SiriusXM Media

Audio & Media The Infinite Dial
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