SSRS Audio & Media Solutions

The Infinite Dial®

America's Longest-running Survey of Digital Media and Consumer Behavior

The Infinite Dial® is the survey of record for a number of important media channels, including streaming audio, podcasting, broadcasting, and social media.

The Infinite Dial® in the News

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Jun. 30, 2026

Key Findings from the 2026 Infinite Dial Australia

Unpacking how Australians are listening to live and on-demand audio and what it means for brands

Jun. 26, 2026

The Power of Audio 2026

NPR’s sponsorship division, National Public Media, Reports on Edison Research at SSRS Data

May. 4, 2026

Audio continues to break listening records

NPR’s sponsorship division, National Public Media, Reports on The Infinite Dial 2026

Mar. 20, 2026

Online Audio Reach Climbs As Older Listeners Tune In

Inside Radio Reports on The Infinite Dial

Mar. 26, 2025

Study Repots Listening To Digital Audio Platforms At An All-Time High

Jun. 12, 2024

Turning up the volume on sports fandom

Sports have never been more accessible, and neither has fandom.

Jun. 6, 2024

Audiobook Revenue and the Number of Listeners Continue to Grow

Audio Publishers Association’s 2024 Consumer Survey Conducted by Edison Research

Apr. 2, 2024

Over 100 Million Americans Listen To A Podcast Each Week, Survey Shows

The Infinite Dial®

Mar. 6, 2024

Usage Of Elon Musk’s X Dropped 30% In The Last Year, Study Suggests

Research from The Infinite Dial® Featured in Article

Jan. 26, 2024

Tailored Market Research Approaches Mean Better Audience Understanding

The Infinite Dial® Research Featured in Article

The Infinite Dial® U.S.

The Infinite Dial® from Edison Research at SSRS is the longest-running survey of digital media consumer behavior in the U.S., covering a wide range of digital media and topics since 1998.

The ongoing Infinite Dial® research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

View the 2026 Findings

View the Press Releases, Reports and Webinars from Previous Years of the Infinite Dial® U.S.

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Edison Weekly Insights include the latest research trends and stats from our public-facing studies, updates from our syndicated data sets, and more.

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The Infinite Dial® International

Findings from The Infinite Dial® have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.

Edison Research at SSRS has conducted The Infinite Dial® study in six countries, and tracked many milestones in the evolution of the audio space.

The Infinite Dial® International Studies

The Infinite Dial® Australia

The Infinite Dial® research for Australia is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides a profile of the Australian digital consumer.

The Infinite Dial® Canada

The Infinite Dial® Canada, by Edison Research and Triton Digital, is the newest study of consumer behavior and media consumption in The Infinite Dial® series and the first to be conducted in Canada.

The Infinite Dial® Germany

The study provides far-reaching insights into how people in Germany use media. It also shows a direct comparison with the U.S. market, from which important insights into audio trends can also be derived.

The Infinite Dial® New Zealand

The study surveyed over 1,300 New Zealand residents age 16+ on a variety of measures including online digital audio platforms, radio, smart speakers, podcasts, and more.

The Infinite Dial® South Africa

The study explores digital audio, mobile, smart speaker ownership, podcast consumption, and other topics among South Africans age 15+ living within the major metro commercial areas.

The Infinite Dial® UK

The study surveyed 1,000 UK residents age 16+ on a variety of measures including online digital audio platforms, radio, social media, smart speakers, and more.

What is The Infinite Dial®?

The Infinite Dial® from Edison Research at SSRS is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial® tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more. Findings from The Infinite Dial® have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.

Did Edison Research start The Infinite Dial®?

Yes. Edison Research is the original author of the study and maintains ownership of the study. The Infinite Dial® is a registered trademark.

How do you conduct the research for The Infinite Dial®?

The Infinite Dial® study uses the gold standard of nationally representative survey research—a random probability telephone sample comprised of both mobile phones and landlines— of all Americans age 12 and older.

Are the findings from The Infinite Dial® free to the public?

Yes, thanks to the gracious sponsors of the study each year, the findings are free to the public.

Where can I find the most recent U.S. Infinite Dial®?

View the latest from The Infinite Dial® >>

Where can I find Infinite Dial® studies from other countries?

The Infinite Dial® study has also been conducted in Canada, New Zealand, Australia, UK, Germany, and South Africa. All studies are accessible on this website.

What if I want to cite The Infinite Dial® research in my paper or book?

When citing The Infinite Dial® studies, please include:

“The Infinite Dial® (YEAR) from Edison Research at SSRS, (Sponsor Name) and (Additional Sponsor Names, if applicable.)”

Please refer to the presentation slides for the appropriate citation. Feel free to email us with any questions about citation or publishing data from The Infinite Dial®.

Who do I contact if I have a question about The Infinite Dial®?

Please email Edison Research at SSRS with any questions about The Infinite Dial®.