The Infinite Dial® from Edison Research at SSRS is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial® tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more. Findings from The Infinite Dial® have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.

Yes. Edison Research is the original author of the study and maintains ownership of the study. The Infinite Dial® is a registered trademark.

The Infinite Dial® study uses the gold standard of nationally representative survey research—a random probability telephone sample comprised of both mobile phones and landlines— of all Americans age 12 and older.

Yes, thanks to the gracious sponsors of the study each year, the findings are free to the public.

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The Infinite Dial® study has also been conducted in Canada, New Zealand, Australia, UK, Germany, and South Africa. All studies are accessible on this website.

When citing The Infinite Dial® studies,  please include:

“The Infinite Dial® (YEAR) from Edison Research at SSRS, (Sponsor Name) and (Additional Sponsor Names, if applicable.)”

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