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SSRS brings the same methodological rigor that powers our work in social science, public opinion, and election research to the technology space — producing nationally representative, probability-based insights that reflect the full range of American experience with technology, not just the people who are easiest to reach.
Whether you need to understand how a first-generation smartphone user thinks about AI, how trust in technology platforms differs across racial and income lines, or how quickly adoption of a new tool is spreading through the workforce, SSRS has the tools, the infrastructure, and the expertise to deliver data that reflects real people — and that you can trust and act on.
A Suite of Innovative Tools for Technology & AI Research
SSRS Tools for Fast-Paced Research
- Fielding twice monthly, the SSRS Opinion Panel Omnibus provides cost-efficient tracking of technology attitudes and behaviors alongside a full standard demographic battery
- The AI User Metrics tracking program — the most current view of AI platform awareness and usage in America, updated twice a month with platform-level detail across ChatGPT, Gemini, Copilot, Claude, Grok, DeepSeek, and more
- Deploying the SSRS Text Message Panel for rapid-turnaround technology research when speed is essential
SSRS Reaches the Right Audiences for Technology Research
- Rigorous full U.S. adult population surveys via Address-Based Sampling (ABS) — capturing technology non-users and light users who are systematically underrepresented in opt-in panel research
- Accessing business decision-makers, IT professionals, and technology adopters through SSRS Business Insights, our B2B sample solution
- Cross-tabulating and being able to target surveys against 100+ demographic and behavioral variables — including industry, employment, income, and technology behavior — to identify the audience segments that matter most to your research question
SSRS Delivers Methodological Confidence in a Fast-Moving Space
- The industry leading SSRS Opinion Panel provides high-quality, probability based research to produce current, trend-able data on technology adoption and attitudes
- Applying Encipher® calibration to ensure data accuracy even as platform adoption rates shift rapidly between survey waves
- Providing fully custom research design for technology companies, media organizations, and policy researchers who need bespoke survey instruments and analytical support
SSRS Explores the Human Side of Technology
- How do people actually experience interacting with AI tools? Conduct in-depth virtual focus groups and interviews through SSRS Virtual Insights, our full-service platform for qualitative research that brings participants together across geographies without sacrificing depth or nuance
- Pairing qualitative exploration with quantitative tracking through SSRS Opinion Panel Qualibus, our multi-client qualitative companion to the Omnibus — enabling rich, open-ended inquiry with a nationally representative starting point
- Designing custom qualitative studies — including ethnographic approaches, usability research, and concept testing — to surface the human context behind technology adoption data
SSRS Tools for Fast-Paced Research
- Fielding twice monthly, the SSRS Opinion Panel Omnibus provides cost-efficient tracking of technology attitudes and behaviors alongside a full standard demographic battery
- The AI User Metrics tracking program — the most current view of AI platform awareness and usage in America, updated twice a month with platform-level detail across ChatGPT, Gemini, Copilot, Claude, Grok, DeepSeek, and more
- Deploying the SSRS Text Message Panel for rapid-turnaround technology research when speed is essential
SSRS Reaches the Right Audiences for Technology Research
- Rigorous full U.S. adult population surveys via Address-Based Sampling (ABS) — capturing technology non-users and light users who are systematically underrepresented in opt-in panel research
- Accessing business decision-makers, IT professionals, and technology adopters through SSRS Business Insights, our B2B sample solution
- Cross-tabulating and being able to target surveys against 100+ demographic and behavioral variables — including industry, employment, income, and technology behavior — to identify the audience segments that matter most to your research question
SSRS Delivers Methodological Confidence in a Fast-Moving Space
- The industry leading SSRS Opinion Panel provides high-quality, probability based research to produce current, trend-able data on technology adoption and attitudes
- Applying Encipher® calibration to ensure data accuracy even as platform adoption rates shift rapidly between survey waves
- Providing fully custom research design for technology companies, media organizations, and policy researchers who need bespoke survey instruments and analytical support
SSRS Explores the Human Side of Technology
- How do people actually experience interacting with AI tools? Conduct in-depth virtual focus groups and interviews through SSRS Virtual Insights, our full-service platform for qualitative research that brings participants together across geographies without sacrificing depth or nuance
- Pairing qualitative exploration with quantitative tracking through SSRS Opinion Panel Qualibus, our multi-client qualitative companion to the Omnibus — enabling rich, open-ended inquiry with a nationally representative starting point
- Designing custom qualitative studies — including ethnographic approaches, usability research, and concept testing — to surface the human context behind technology adoption data