SSRS Research Areas

Technology & AI Research

Rigorous, Representative Research for the Fastest-Moving Sector in the World

Behind every data point about technology adoption is a person — someone navigating a world different than it did a year ago. Americans are integrating AI tools into their work and daily lives at a pace that outstrips most research programs' ability to keep up. Public attitudes toward technology are shifting and the gap between understanding and experience has never been more consequential.

SSRS Technology & AI Research in the News

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Jun. 8, 2026

The Common Sense Media Census: AI Use by Tweens and Teens (2026)

New Kids and Teen Research Conducted on the SSRS Opinion Panel

Mar. 2, 2026

Half of Americans Using AI Chat on Weekly Basis

Edison Research at SSRS Launches AI User Metrics, A Subscription Service Tracking the Explosion of AI Platform Use

SSRS brings the same methodological rigor that powers our work in social science, public opinion, and election research to the technology space.

We produce nationally representative, probability-based insights that reflect the full range of American experience with technology, not just the people who are easiest to reach. Whether you need to understand:

How a first-generation smartphone user thinks about AI,
How trust in technology platforms differs across racial and income lines,
Or how quickly adoption of a new tool is spreading through the workforce,
SSRS has the tools, the infrastructure, and the expertise to deliver data that reflects real people — and that you can trust and act on.

A Suite of Innovative Tools for Technology & AI Research

SSRS Tools for Fast-Paced Research

Fielding twice monthly, the SSRS Opinion Panel Omnibus provides cost-efficient tracking of technology attitudes and behaviors alongside a full standard demographic battery
The AI User Metrics tracking program — the most current view of AI platform awareness and usage in America, updated twice a month with platform-level detail across ChatGPT, Gemini, Copilot, Claude, Grok, DeepSeek, and more
Deploying the SSRS Text Message Panel for rapid-turnaround technology research when speed is essential

SSRS Reaches the Right Audiences for Technology Research

Rigorous full U.S. adult population surveys via Address-Based Sampling (ABS) — capturing technology non-users and light users who are systematically underrepresented in opt-in panel research
Accessing business decision-makers, IT professionals, and technology adopters through SSRS Business Insights, our B2B sample solution
Cross-tabulating and being able to target surveys against 100+ demographic and behavioral variables — including industry, employment, income, and technology behavior — to identify the audience segments that matter most to your research question

SSRS Delivers Methodological Confidence in a Fast-Moving Space

The industry leading SSRS Opinion Panel provides high-quality, probability based research to produce current, trend-able data on technology adoption and attitudes
Applying Encipher® calibration to ensure data accuracy even as platform adoption rates shift rapidly between survey waves
Providing fully custom research design for technology companies, media organizations, and policy researchers who need bespoke survey instruments and analytical support

SSRS Explores the Human Side of Technology

How do people actually experience interacting with AI tools? Conduct in-depth virtual focus groups and interviews through SSRS Virtual Insights, our full-service platform for qualitative research that brings participants together across geographies without sacrificing depth or nuance
Pairing qualitative exploration with quantitative tracking through SSRS Opinion Panel Qualibus, our multi-client qualitative companion to the Omnibus — enabling rich, open-ended inquiry with a nationally representative starting point
Designing custom qualitative studies — including ethnographic approaches, usability research, and concept testing — to surface the human context behind technology adoption data

SSRS Tools for Fast-Paced Research

Fielding twice monthly, the SSRS Opinion Panel Omnibus provides cost-efficient tracking of technology attitudes and behaviors alongside a full standard demographic battery
The AI User Metrics tracking program — the most current view of AI platform awareness and usage in America, updated twice a month with platform-level detail across ChatGPT, Gemini, Copilot, Claude, Grok, DeepSeek, and more
Deploying the SSRS Text Message Panel for rapid-turnaround technology research when speed is essential

SSRS Reaches the Right Audiences for Technology Research

Rigorous full U.S. adult population surveys via Address-Based Sampling (ABS) — capturing technology non-users and light users who are systematically underrepresented in opt-in panel research
Accessing business decision-makers, IT professionals, and technology adopters through SSRS Business Insights, our B2B sample solution
Cross-tabulating and being able to target surveys against 100+ demographic and behavioral variables — including industry, employment, income, and technology behavior — to identify the audience segments that matter most to your research question

SSRS Delivers Methodological Confidence in a Fast-Moving Space

The industry leading SSRS Opinion Panel provides high-quality, probability based research to produce current, trend-able data on technology adoption and attitudes
Applying Encipher® calibration to ensure data accuracy even as platform adoption rates shift rapidly between survey waves
Providing fully custom research design for technology companies, media organizations, and policy researchers who need bespoke survey instruments and analytical support

SSRS Explores the Human Side of Technology

How do people actually experience interacting with AI tools? Conduct in-depth virtual focus groups and interviews through SSRS Virtual Insights, our full-service platform for qualitative research that brings participants together across geographies without sacrificing depth or nuance
Pairing qualitative exploration with quantitative tracking through SSRS Opinion Panel Qualibus, our multi-client qualitative companion to the Omnibus — enabling rich, open-ended inquiry with a nationally representative starting point
Designing custom qualitative studies — including ethnographic approaches, usability research, and concept testing — to surface the human context behind technology adoption data

Want more info on SSRS Technology & AI research?

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Next Research Area

Technology & AI Research

SSRS Technology & AI Research in the News

The Common Sense Media Census: AI Use by Tweens and Teens (2026)

Half of Americans Using AI Chat on Weekly Basis

SSRS brings the same methodological rigor that powers our work in social science, public opinion, and election research to the technology space.

A Suite of Innovative Tools for Technology & AI Research

SSRS Tools for Fast-Paced Research

SSRS Reaches the Right Audiences for Technology Research

SSRS Delivers Methodological Confidence in a Fast-Moving Space

SSRS Explores the Human Side of Technology

SSRS Tools for Fast-Paced Research

SSRS Reaches the Right Audiences for Technology Research

SSRS Delivers Methodological Confidence in a Fast-Moving Space

SSRS Explores the Human Side of Technology

Want more info on SSRS Technology & AI research?

Financial & Economic Research