SSRS Research Areas

Financial & Economic Research

Helping to Understand and Anticipate Financial and Economic Trends from a Human Perspective

In today’s environment, economic signals are constant, but clarity is not. Economic conditions shape everyday decisions, behaviors, and perceptions in real time.

Markets are increasingly volatile, consumers are navigating uncertainty, and traditional data sources often lag real-world behavior. Leaders need timely insight into how people think, feel, and respond.

As a leading, full-service public opinion research firm, we partner with clients to decode complexity, track sentiment, and deliver insights that inform critical strategic decisions.

From our own SSRS Economic Attitudes Tracker to custom quantitative and qualitative studies, we keep our finger on the pulse of how everyday people are faring in complex economic times.

Our Research Provides:

Early indicators of shifting economic sentiment

Deeper understanding of financial behaviors and decision-making

Context behind the numbers—why trends are emerging and where they’re headed

We combine methodological excellence with strategic thinking to deliver research that is both credible and actionable. Because in a fast-moving economy, understanding people is a competitive advantage.

Audiences We Study

Economic trends impact individuals and communities in unique ways. We assist clients in understanding how different populations navigate financial changes.

Homeowners & Renters
Parents & Households with Dependents
College Students & Young Adults
Pre-Retirees & Retirees
Low- and Moderate-Income Households
Insured vs. Uninsured Populations
Underbanked & Unbanked Populations
High-Net-Worth Individuals & Investors
Retail Investors & Emerging Investors
Digitally Engaged & Fintech Users
Business Leaders & Decision-Makers
Small Business Owners & Entrepreneurs
Workforce Segments (Gig workers, salaried vs. hourly workers, remote vs. in-person workers, union workers)
And more…

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Looking for more information and economic data? We've got you covered.

Backed by our probability-based Opinion Panel, we offer deep and accurate insights across unique populations, helping clients act with confidence.