Research Areas

Sports, Entertainment, & Lifestyle

Exploring How People Spend Their Free Time to Understand What Drives Fan Loyalty

SSRS Sports & Entertainment Offerings

The Sports Poll journey began in 1994. Now, it dives deeper into how people spend their free time across sports, entertainment, and leisure.

With the sports and free time landscape evolving faster than ever before, there is a greater need for actionable insights. Sports Poll provides the intelligence to engage fans in more meaningful ways. With others. All year round. For life.

SSRS Sports, Entertainment, & Lifestyle Suite of Services

SSRS Sports Poll

Sports Poll

As the longest-running sports, entertainment and lifestyle intelligence tool, Sports Poll is trusted by trusted by brands, leagues, properties across the globe. We go beyond the data, offering strategic intelligence around all things fandom from the youth audience to adults of all ages.

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Sports Poll Kids

In 2022, we launched Sports Poll Kids, focusing on the 8-11 age group. Early fandom matters, and this service delivers key insights into what drives and engages this dynamic, diverse segment.

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Sports Poll Global

Sports Poll Global

In 2024, as an extension of our flagship tracker Sports Poll, SSRS extended efforts to capture the pulse of global communities and their sports fans.

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SSRS Custom Sports Offerings

Custom Sports Offerings

Our tailored research solutions focus on what matters most to you, from brand and sponsorship tracking to customer satisfaction and consumer perception. We deliver insights that fuel strategy, boost engagement, and elevate your brand’s impact.

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When you get together with family and friends, a great test of the experience is how you respond when someone asks, “How was it?”

Your answer speaks volumes—if it’s under five words, it likely didn’t resonate. Our findings show that memorable experiences are often told as stories, particularly in sports, where the bonds formed with family and friends highlight the true value of these moments. What's your story? Here are some of ours...

Relevant Insights

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Meet the people behind the research.

We know research is all about people, so let's get personal.

Meet the Team