Edison Research at SSRS

The Leaders in Measuring Audio, Media, and Consumer Behavior

Edison Research at SSRS is the leading podcast research company in the world. We measure listener behavior to explain and amplify knowledge about the latest industry trends through survey and qualitative research.

Edison Research at SSRS in the News

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Jul. 17, 2026

The Top 50 Podcasts in the U.S. Q2 2026

New Ranker from Edison Podcast Metrics™

Jul. 16, 2026

The UK Podcast Consumer 2026 from Edison Research at SSRS

UK Podcasts Expand Reach; Listeners Consider AI a Possible Threat

Jul. 14, 2026

Surprise: Many People Prefer AI Audiobooks, New Study Finds

Variety Article Features Findings from Edison Research at SSRS study commissioned by Spoken

Jul. 14, 2026

In Largest Study of Its Kind, U.S. Fiction Audiobook Consumers Rate Spoken Multi-Cast Higher Than Human Narration

Results from Edison Research Reveal Increased Willingness to Purchase AI-narrated Audiobooks, Signaling a Shift in Market Readiness

Jul. 7, 2026

The UK Podcast Consumer 2026 Webinar

Edison Research at SSRS to Present Findings from Edison Podcast Metrics™ UK

Jun. 30, 2026

Key Findings from the 2026 Infinite Dial Australia

Unpacking how Australians are listening to live and on-demand audio and what it means for brands

Jun. 26, 2026

The Power of Audio 2026

NPR’s sponsorship division, National Public Media, Reports on Edison Research at SSRS Data

May. 28, 2026

Stephen Colbert’s ‘The Late Show’ moved to podcasts

Reuters reports on Edison Research at SSRS data with contributions by Megan Lazovick

May. 27, 2026

The Top 25 Podcasts in the UK for Q1 2026

New Ranker from Edison Podcast Metrics™

May. 7, 2026

The Top Podcast Networks Based on Reach, Q1 2026

New Ranker from Edison Podcast Metrics™

In 2025, SSRS acquired Edison Research, gaining nearly three decades of experience measuring audio, media, and consumer behavior, as well as a deep background in election research.

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Innovative Studies

Edison Podcast Metrics ™

The only survey-based measure of podcast listening in the U.S.

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The Infinite Dial®

The survey of record for digital audio and related technologies since 1998

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Share of Ear®

The only single-source measure of all audio in the U.S.

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Learn More About the Work We're Doing in the Audio & Media Space

Measuring Listener Behavior, Creating Audio Metrics, Revealing Industry Trends, and Tracking Device Usage Through Survey and Qualitative Research

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Edison Research at SSRS also conducts custom research for media organizations, brands, and thought leaders worldwide.

Clients include Disney, Apple, Spotify, Sirius XM and more.

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Insights from Edison Research at SSRS

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Weekly Insights

In-Car Infotainment Systems Drive Digital Listening

Edison Research at SSRS Weekly Insights

YouTube Surpasses Spotify as UK’s Preferred Podcast Platform

Edison Research at SSRS Weekly Insights

Weekly Insights

Time Spent with On-Demand Audio Surpasses Linear Sources

Edison Research at SSRS Weekly Insights

Weekly Insights

Average Episode Length of the Top 25 UK Podcasts

Edison Research at SSRS Weekly Insights

Weekly Insights

Total Podcast Consumption Time Up 386% Since 2016

Edison Research at SSRS Weekly Insights

Weekly Insights

Audiobooks Provide Convenience and Time Away from Screens

Edison Research at SSRS Weekly Insights

Webinars & Videos

The Podcast Consumer 2026

Weekly Podcast Consumers Are Just as Likely to Watch as to Listen

Weekly Insights

How Popular is Podcast Consumption on Netflix and Tubi?

Edison Research at SSRS Weekly Insights