The Women's Podcast Report

The Women's Podcast Report finds that women podcast listeners are more likely to be young, affluent, and highly educated compared to the overall female population in the U.S.

48% of women podcast listeners say they would feel more favorable about a brand if they knew it advertises on podcasts hosted or produced by women.

Over half of women podcast listeners in the U.S. say they would listen to more podcasts if there were more that focused on female stories and perspectives, or were hosted by women.