Media Habits of Gen Z

Among many findings, interviews show that Gen Z see themselves as open minded and accepting

Respondents use words like “flexible” and “progressive” to describe themselves.

The Gen Z cohort is more ethnically diverse than any generation before it, so they are exposed to a variety of cultures and norms.

The smartphone is the center of Gen Z living.

93% of Gen Z own a smart phone, and Gen Z spend 57% of their daily audio time listening through a mobile phone.