The Spoken Word Audio Report

Gen Z spends 214% more time with spoken word audio than 13-34s did in 2014.

Overall, there are an estimated 26 million more people listening to spoken word audio in the U.S. than eight years ago.

For the first time ever, daily spoken word audio listeners spend a majority of their audio time – 51% of their daily audio time — with spoken word.

Spoken word audio listening has continued the shift to mobile devices: 34% of all spoken word audio is consumed on a mobile device, up from 9% in 2014.